Card of the Day - 2024-05-22

Chocolat Pupier LAfrique
Chocolat Pupier [trade : chocolate : O/S - France] "L`Afrique" / "Africa" (1938)

This is here because it is a map, and mapping and mileage estimation forms the next part of the numeracy test.

This very thin, paper, card also shows the other version of the one we showed earlier in the week from the companion set of L`Asie (or Asia), without the reference to Bon Point.

And thanks to Mr. Parkes who has supplied it, replacing the rather light copy I had of Togo that resisted all my efforts at making it look even half decent.

The set on "L`Europe" seems to have been issued first, in 1935, then "L`Asie" (Asia), and finally "L`Afrique".(Africa). All three of these sets had.a hardback album.

However there was a fourth album, "L`Amerique du Nord" (North America, Greenland, Mexico, and Canada) which only had a rather basic and much more garishly cover-ed paperback album - and there was also planned to be a fifth album on "L`Amerique du Sud" (South America) but it was never produced.

We know, thanks to an advertising leaflet, that you could exchange cards for this Africa set up to September 1939, and that the albums would be available until June 1941.

This puts it well into the Second World War and I have to wonder, poignantly, at the fate of too many of those late teenage boys who started to collect these cards, in 1938.