Card of the Day - 2024-08-04

Rowntree York Views
Rowntree & Co Ltd [trade : confectionery : UK - York] "York Views" (1924) 24/24 - ROW-220 : RPW-5.2

This card gave us two references to 1924, the year of the maiden Argentine victory, both in the date this set was issued and in the number of the card.

However there was also another link, which was quite fiendish, and that was the issuer, Rowntree, who first manufactured the polo sweet in 1948, starting with the original peppermint and slowly introducing a range of other fruit flavours.

What actually happened was that during the Second World War sweets were in short supply - or rather the sugar that was used to make them - and so American candies were produced under licence in British factories. Rowntree`s therefore produced Life Savers, which were hard round sweets with a hole in the middle. This licence ran out at the end of the war and so Rowntree`s decided to make their own, but of mint, to avoid any infringement of the copyright. 

Now in the 1960s Rowntree`s was bought out by Nestle, and in 1994 they applied to register the polo mint as a trade mark in the new Trademarks Act. This somehow came to the attention of the current owners of Life Savers, Kraft Foods, and they objected, it seems to have gone to court as well, and it ended up with Nestle being allowed to make the mint ones as long as they added lettering on to the actual sweet so there could be no confusion. However Kraft then applied to add lettering on to their sweets as well, something to which Nestle objected, but Kraft won.

This set was picked because I thought it would be easy and the description turns out to be huge. And I am not entirely sure which of the sets this card is from. Any help gladly received - and if you have a card with a coupon details of that would also be useful, unless this has a coupon and I have not noticed....

It first appears in our original British Trade Index, which would become known as part one, and which covers issues up to 1945. In there it  is listed as : 

YORK VIEWS Sm. ... RPW-5
1. Front unicoloured in (a) green (b) brown (c) grey-black. Size 76 x 37 with coupon, 65 x 37 without. Numbered (24)
2. Front per Fig RPW-5, in yellow, brown and green. Subjects mostly based on those in (1) but redrawn with much detail difference. 
A.  Size 76 x 35 with coupon, 65 x 35 without. Back in green. Numbered (24)
B. Size about 70 x 38, inscribed at side "York is the `home` of Rowntree`s Elect Cocoa". Plain back. Without series title. Unnumbered. Probably 24 as in (A). 7 known 
  1. Clifford`s Tower York
  2. Guildhall and Ouse Bridge from Lendal Bridge
  3. The King`s Manor House, York
  4. St. Mary`s Abbey, York
  5. St. William`s College, York
  6. Walmgate Bar, York
  7. York Minster

There is additional information in part two of the original British Trade Index, which reads : 

RPW-5 (YORK VIEWS)
1. Front unicoloured. Also issued as folders 84 x 38, front in green, back with 1911 calendar (six months per card). 2 known - 
     1. York Minster    2. The Shambles, York
2. Plain back. Add :- 
     8. Parliament Street on Market Day, York
     9. The Multangular Tower, York
   10. York Minster and Bootham Bar

You are starting to realise why this did not get finished in time, eh? In part three of the British Trade Index the plot thickens, and that entry reads :- 

York Views.Two styles of picture, see Fig. RPW-5 ... RPW-5
A. Pictures in style of No.1, Fig. RPW-5. unicoloured in (a) green (b) brown (c) grey-black. 76 x 35 with coupon inscribed (1) "3d. Series"  (2) "6d. series". Size 65 x 37 without coupon. Numbered set of 24, see "A" numbers. Printed back with series title. Also issued as folders, size 84 x 38, back with 1911 calendar (six months per card). Two folders known, picture in green, subjects 20 and 24 in listing.
B. Pictures redrawn in style of No.2 at Fig. RPW-5, in yellow, brown and green. Series of 24, in two printings. 
    (a) Printed back, with series title, 76 x 35, with coupon inscribed (1) "6d. series" (2) "1/-. series". Numbered, see "B" numbers in listing.
    (b) Plain back. Illustration on left-hand side of post card, when cut off about 70 x 38. See No.2, Fig RPW-5, with inscription at side "York is the `Home` of Rowntree`s Elect Cocoa". If this inscription is cut off, cards are anonymous. 

This is followed by a table which I will scan some time. 

In our original British Trade Index part four, even more information appears, namely :

RPW-5.B (York Views - pictures redrawn...) 
(a) printed back, with series table. Coupons are inscribed (A) "3d. Series" (B) "6d Series" (C) "1/- Series"

The description in the updated version of the British Trade Index ties all these ends together, and reads : 

YORK VIEWS. All 26 subjects in these two sets listed at HR-41.. ROW-220
1. Front unicoloured in a) green  b) brown  c) grey-black. 76 x 37 with coupon, 65 x 37 without. Nd. (24). (Set 1 in listing at HR-41). Coupon a) 3d. series b) 6d. Series. Two also issued as folders, 84 x 38, with calendar back for 1911 (six months on each card - No.s 6 and 23)
2. Front in yellow, brown and green. Coupons found with a) 3d. series b) 6d. Series  c) 1/- Series. Subjects mostly as in 1 above, but redrawn with much detail difference, found a) 76 x 35 with coupon, 65 x 35 without. Green back. Nd. (24). (Set 2 in listing at HR-41)
3. Postcard backs. Wording on left side "York is the `Home` of Rowntree`s Elect Cocoa". When cut off, size 70 x 38, anonymous. Plain back. No series title, unnumbered.