Card of the Day - 2025-01-31

Mademoiselle Lune.
Anonymous [trade : chemist : O/S - France] "Happy Families" (1930) Mademoiselle Lune

This card refers to something that seems to happen on holidays without us knowing why, and that is that we suddenly sleep better and longer. It happens to me too, though that is because being in a tent, in a campsite, which is often just a field, with no wi-fi, once it starts getting dark, sleep is pretty much all there is to do. Seriously though, some say that it is the new air, the altitude, the fact that suddenly we do not have to be at work or school by a certain hour, whatever, our bodies relax, though some take longer than others to do that, according to how hectic their non holiday lives really are.

Actually scientists say that we should return to sleeping with the dark and waking with the light, and reactivate our inbuilt, primitive, circadian rhythms. These are most effected by natural light, but also by the times we eat and drink, and exercise, all of which make us more stimulated, and hence, if we do those things too late, we are less likely to sleep when that night closes in. 

This card shows ideal sleep - the sleep of a baby, watched over by a twinkling star. The winged packet is one of the concoctions on the back, presumably. They are as elusive as the other cards in this set, but they are : 

  • Marie Rose - la mort parfumee des poux et lentes.  [which stumped me, for "mort" means death, however "poux et lentes" are lice and nits, so it is a lice and nit killing elixir]
  • Vermifuge Lune - Poudre et sirop pour les enfants de 1 a 15 ans [vermifuge means worming, which makes me think of dogs, but I actually learn for the first time that even to this day there are such things as worming tablets for children] 
  • Vin de Frileuse - l`aperitif economique et delicieux de las familie le plus fort des fortificants  [this is actually a wine, but it must have some kind of tonic in it to fortify and give strength]
  • The des Familles - contre la constipation le Tisiane de tous les soirs [a tea, that eases constipation, safe enough to use every night. It does not say what was in it, but it may have been cascara. Even so, using it every night, especially for children, is a bit worrying] 

As for Mademoiselle Lune, she is translated to Miss Moon, and she is accompanied by Grand-Mere (grandma), Papa (father), Bebe (baby) and Maman (mother). This seems a rather female-centred selection, as usually such Happy Family games comprise a Mrs, Mr, Miss and Master of each name. In addition, having five in a set is an odd number, it would need to be six. Maybe there is grandfather as well, he is just in the shed.

As for the issuer, who knows, there is no clue, though in tiny letters beneath the bottom row of lines there is a name, "Laboratoires Modernes". That seems to suggest that they were a central hub working with many chemists, and maybe they organised this set and sent it out to the chemists in order that they distribute them. But you would have thought in that case the local chemist would have had them overprinted, and that there would have been a space somewhere, perhaps even between those lines on the reverse, for this to have been easily done.