This gave us the "Cup" though a rather different one to the idea of a trophy also being a cup. In fact this is a link back to ancient times, when people would toast the winner of sporting events, and the winner would get to keep one of the cups as a souvenir.
This is an unusual card for Brooke Bond. For one thing it is not part of a set, it is a stand alone advertisement card, though there was another one issued, slightly later, but still within 1963. And that was the year that "Crown Cup" was launched. However "Crown Cup" was not tea, it was instant coffee.
This is the easiest one to acquire, and it just asks "Why is Crown Cup" medium roasted?"
The other one is a special offer which allowed you to send away for three special "Crown cups and saucers".
And I will add the gen tomorrow, ran out of time a bit. Thanks for your patience.