This set was not issued in August, and neither was our man, Bo Augustsson, who was born on the 28th of December 1949, in Mala, Sweden. That seems to suggest his father was called August, and he was August`s son. For often that is how names arise.
He played football as a child, just with his brothers, but it was not until he moved to Atvidaberg that he even considered joining a team. He was seventeen then. Perhaps it was more that the local team, Atvidaberg FF, had just been promoted, and was almost certainly in the news.
In 1972 he moved to Holland, when he joined FC Den Haag, but only stayed there for two years, then turned up back with Atvidaberg FF. He then moved to Landskrona BoIS, but became injured, I have not found out how. He seems to have stopped playing football then and gone to work in a school, but his talent with teaching led him to go back to Landskrona BoIS, as a youth coach, in the 1980s, and that led him to become a coach for several clubs, both in the Nordic region and as far away as Abu Dhabi and South Africa.
His two sons are also footballers.
This set was issued to celebrate the 1978 World Cup, which took place in Argentina, and the home side won, beating the Netherlands 3-1 in the final, after extra time. The Brazilian team was third, as they beat Italy 2-1 in the third place play-off.
Sweden, the team for which our man turned out, were in group C with Spain, Austria, and Brazil, but they lost 1-0 to Austria and Spain and only managed to draw 1-1 with Brazil. However, they do have quite a record in the World Cup, twelve appearances to date, the first being in 1934, which was only the second ever tournament (Italy won, beating Czechoslovakia 2-1), and their highest result being runner up in 1958, where they lost to Brazil, 5-2. And they were pretty much unbeatable in Europe through the late 1940s and early 1950s.
This set, for some reason, never had text on the reverse, it is just plain and grey, in a variety of shades. This makes some new collectors think they were packet issues, and shun them.
However, they were issued inside packets - though there is a curious anomaly with these, because the front of them simply says "HANNAH`S present world-cup football"; it is only on the back that it mentions Monty, and confuses us still more by having four different languages - Dutch, English German, and French. As far as where the cards were issued, this turns out to be France, Denmark, and Canada, though they must have been issued in England too as the English section reads : "Join the MONTY CLUB and order an album by sending 10 empty packets plus 50p in stamps. Address MONTY CLUB - POB 173 - LEIDEN/Holland."