This version of this card was issued by a seller of clothing, and a relatively new one, as he is still mentioning "Successr. de Mighel", and Mighel would have been the predecessor at that address, possibly also selling clothing. They may even have issued these cards, but I have not found them yet.
As for rue Notre Dame, it was named after a convent, which had once been at one end, though today we know the street as rue Emile Zola. It was the main shopping centre for many centuries and even had a market on certain days of the week. It was also a centre for printing, unsurprisingly, as the printers would have made good money selling advertising cards etc to the traders.
I said "this version", because this card was a popular one, and I have found several other issuers. One of them also gave me the name of the set, which I have now changed from my thought of "Astronomie", and also a possible series number, 70. Plus I have located some other cards, with which to start to build a set, namely :
- L`Arc-En-Ciel
- L`Aurore Boréale
- Le Feu Follet
- Les Etoiles Filantes
The other issuers I know of so far are :
- Chapellerie Daloz - (hats) - Troyes (F)
- Chevallier - Paris (patisserie) - Tonnere
- Chocolat Bessede - (chocolate) - Marseille (F)
- Collet-Auvray - (food) - Charleville
- Fluteax - (shoes) - Villiers Cotterets
- Marelle-Bounaix - (shoes) - Paris
- Mon. F. Musy - (clothing) - Lyon
And do note that some of the issuers went overboard, and had the cards printed on the front as well - denoted by an "(F)".
Several of them say they were printed by Monsieur L. Dupont, of 48, Rue de Talleyrand, in Reims, whilst others credit another printer, namely Courbe-Rouzet of Paris.