Card of the Day - 2025-08-19

chocolat poulain serie 221
Chocolat POULAIN [trade : chocolate : O/S - France) "Voyages et Chansons" / travel and songs - series 221 (1964) 64/100

The name of the song on this card, "Le ciel, le soleil et la mer", translates to the sky, the sun, and the sea, and it is a super representation of friends on a beach. 

The song was released in 1965, and it was the most famous song ever written by Louis Lucien Gabriel Deguelt`s (also known as Francois Deguelt).

He was born on the fourth of December, 1932, in Tarbes, France, and died on the twenty-second of January 2014.

He has another claim to fame as well, because he actually represented Monaco twice in the Eurovision Song Contest - coming third with "Ce soir-là" in 1960, and second, with "Dis Rien" in 1962 

We know that this was a very long running set, and that this particular card comes from album ten; however each album started from number one, which makes things slightly harder for the collector. The good thing is that the series number is on the front, so that even if the online seller chooses not to show the reverse you can still check your wants list - but as I said, do check that series number too. 

Another thing to be aware of is that Chocolat Poulain also offered other sets, called "Les Belles Chansons de France" (the best songs from France) or just "Chansons de France" (songs from France). It can be difficult to sort them out, although once you get going you do start to recognise which card belongs to which group. 

The actual album measures 255 x 235 m/m, and these cards were to be stuck in to make it look like a book. It has pictures on the front, a water skier. a sailing yacht, and friends running along a beach at the end of the water - but do note that the albums came in brown paper bags, much like a 78 r.p.m. record sleeve (but without the hole). The back of that paper bag is completely blank, but the front says "ALBUM : VOYAGES & CHANSONS" and the very top left hand corner has a diagonal border across some of those words which says "Chocolat Poulain" twice in script. Unfortunately most of these were opened and then discarded, which makes them very sought after by collectors.