Card of the Day - 2025-09-17

Pascalls Specialities
James PASCALL [trade : confectionery "Pascall`s Specialities" (1926) 9/20 - PBS-13

It may not be immediately apparent from this card that there is a chocolate connection at all, but the back tells us that you can exchange a complete set of twenty cards, or a hundred assorted ones, for a box of chocolates. To be honest I hoped to show the card which has three tiny chocolate figures of a soldier, a sailor, and a nurse, in cloth uniforms - but could not find anyone who had one.

Then, as usual, I set eyes on this shop and that was it. When I was young I would spend hours gazing at these little toys, with small bottles of assorted coloured "sweets", to measure, and pretend you were selling, imagining myself in control, whilst my mother said they were worthless, and wasteful, and derided my shop-owning ambitions, and usually slapped me for good measure, none of which ever worked, except to fix my heart all the harder towards the day when I would prove her wrong in all respects. And I did, eventually, do so, renting part of a shop, selling antiques and collectables, for twelve years. Furthermore, though this is, at the moment, just a memory, I can feel the force growing strong again, and I know that one day I will return to my calling, just a little further out of reach, so it cannot be spoilt. 

This set is proven by its entry in our original British Trade Index to be both wonderful and complex, for that reads :

  • PASCALL`S SPECIALITIES. Sm. 66 x 35. Nd. 1/20, many numbers with two or three subjects, or variations of wording on back. ... PBS-13

    description - last line of text 
     
  1. (a) Golden Maltex - "...ounce"
    (b) Golden Maltex - "...out delay"
     
  2. (a) Barley Sugar    - "...children"
     
  3. (a) Queen Mary Chocolates - "...Boxes, 1/2-lb., 1-lb. & 2-lb."
    (b) Queen Mary Chocolates - "...to that of the Chocolates"
     
  4. (a) Creme de Menthe - "...crystallized"
    (b) Creme de Menthe - "...crystallized form"
    (c) Creme de Menthe - "...tins, 2 sizes"
     
  5.  (a) Pine Lozenge - ...is also very comforting"
     
  6. (a) Fruit Bon-Bons - "...and by weight"
     
  7. (a) Butter Almonds and Walnuts - "...Factory"
    (b) Butter Almonds and Walnuts - "...full working day"
     
  8. (a) Domino Chocolate - "...1/2-lb. and 1-lb. boxes"
    (b) 6d. Court Chocolate Neopolitan - "...passed"
    (c) White Heather Chocolate" - "...boxes"
     
  9. (a) Parlour Confectionery Stores - "...bought at all prices"
     
  10. (a) Smoker`s Companion - "...signs. Two sizes."
    (b) Smoker`s Companion - "...the youngsters"
    (c) Smoker`s Companion - "...Cadet`s Companion"
     
  11. (a) Sailor King Toffee - "...Broadway Toffee"
    (b) Walnut Toffee - "...prices"
    (c) Walnut Toffee - "...various prices"
     
  12. (a) Imperial Fruits - "...jars"
    (b) Paradise Fruits - "...weight"
    (c) Tasmanian Fruits - "...are exquisite"
     
  13. (a) Court Chocolates - "...centres"
    (b) Bitter-Sweet Chocolates - "...1-lb. and 2-lb. boxes"
     
  14. (a) Fan Boxes (pink bow on box) - "...of a high grade"
    (b) Fan Boxes (violet bow on box) - "...of a high grade"
    (c) Patricia Chocolates - "...chocolate"
     
  15. (a) Golden Maltex Bon-Bons- "...is double wrapped"
    (b) Maltex Butter Scotch - "...favourite"
     
  16. (a) Bunch of Carrots - "...effect"
    (b) Bunch of Carrots - "...same way"
     
  17. (a) Farm Cream Toffee - "...manufacture"
    (b) Red Riding Hood - "...Cards Nos. 16 and 20"
    (c) Red Riding Hood - "...the little folk"
     
  18. (a) Elephant Family - "...Family, etc."
    (b) Furzedown Chocolate - "...casions"
     
  19. (a) Butter Scotch View Tins - "... handsome"
    (b) Santa Claus Stocking - "..Net Stocking"
     
  20. (a) "Humpty Dumpty" - "...forms"
    (b) Jar Mixed Fruit Drops - "...the highest"
    (c) Jar Mixed Fruit Drops - "...package of sweets"
     

When the second volume of this work appeared, in 1969, there had been two discoveries. These were listed as follows : 

  7. (c) Mint Bulls-Eyes - "...tins"
16. (c) Chocolate Fingers - "...others"

These are completely new products, both the former number seven cards being Butter Almonds and Walnuts, and both the former number sixteen cards being the Bunch of Carrots.