Card of the Day - 2025-09-19

Drillon Cacayor advert
Chocolat DRILLON [trade : chocolate : O/S - Paris, France] "Advertising Card" (1900s?) 1/1?

Drillon Chocolate, of Paris, seems to be a name vanished into the mists of time, but I am very intrigued by the fact that they make so much of "Fantaisies en chocolat". After all, we must have fantasy in our lives in some way, and there are few fantasies that are not at least doubly enhanced by the addition of just a soupcon of melting  chocolate.  

When I look at this card, I can only see this as such a thing, because though it may just be a representation of a cacao pod, it looks too three dimensional, and glossy, and the way that its innards, the shiny nubbins of fruit, are on display, firmly suggest that this is a fantasy constructed out of solid chocolate. And it`s really well done, though the way the stalks are tied does make it rather look like a gecko is coming over the top to attack you, eyes blazing ! That spoils the fantasy a bit. 

Now the reverse of the card tells us that they were based at 37, Boulevard Beaumarchais, (a very plushy address, leading from the Place de la Bastille right to rue Saint Sebastien) and 50, rue des Tournelles (which led out from the Place de la Bastille in another direction).

They advertised chocolate that would make a drink in three minutes, as well as chocolate sweets, coffees, teas and vanillas.

And this card was printed by the great Testu and Massin. 

But what ever happened to them, who knows? I have not found a thing.