This is another reader`s card, and they know nothing about it.
And I have to say I have not been any more successful.
It is a very striking card though, and very skilfully done, for it has the aura of being a "hold to light" card without actually being one.
The uniform, of the long blue outer-coat, ought to be easy to trace, but it is not. And the white pith helmet was routinely issued to any military personnel sent to hot countries from the 1850s until the 1950s. It did change its shape though, and it also changed its colour, after the Anglo Zulu war of 1879, when it was discovered that the whiteness of the standard issue pith helmets made the men good targets, for which the solution, in a typically British way, was for the soldiers to stain their helmet with tea. After that became common knowledge, the manufacturers started making pith helmets in a colour called "khaki", which is Indian for dust.
We also know that Bovril was invented in the 1870s, by a Scottish butcher, called John Lawson Johnston, but at that time it was sold as "Johnston`s Fluid Beef". However, it only became "Bovril" in the 1880s, a name that Mr. Lawson-Johnson conjured up from a combination of the beginning of the Latin for ox-like, which was "Bovinus" (which is where we get "bovine" from, referring to cows and the like) - and a recently popular novel written by Edward Bulwer-Lytton, called "The Coming Race", which involves a race of people who lived far below the Earth, and who were far superior to humanity, because of a strange electro-magnetic substance called "Vril".
What Edward Bulwer-Lytton thought of this is not recorded.