Card of the Day - 2025-12-09

Chocolat Magniez-Baussart Animaux
Chocolat MAGNIEZ-Baussart [trade : chocolate : O/S - Amiens, France] "Animaux" {????) Un/??

This card ties in with the Guernsey Footballers as it uses the same word "Ane" that the Jersey folk call the Guernsey ones, proving that though the military were garrisoned on the Channel Islands to guard against French invasion, those islands had many French ways, and links, already.

Its manufacturer is little known in the United Kingdom, but they issued many cards. It all began in 1859, with Monsieur Paul Frédéric "Ernest" Magniez, who was born in 1851, and started a chocolate factory on Place Gambetta, Amiens. It was not a large site, and it was quickly outgrown. By 1870 they were removed to Rue Deberly, and in 1899 to Rue Colbert.

In 1905 his daughter Pauline was married, to a man called Adolphe Alphonse Marie Georges Poulain, who would take over the company on Monsieur Magniez`s death.

I have not tied this Poulain to the Poulain chocolate dynasty yet, but it seems very likely as Victor Auguste Poulain`s factory gained Limited Company status in 1893. And I have no idea of where the Baussart ties in.

By 1906, when the company took part in the Amiens International Exhibition, they were thriving, not just in sales but with the mechanisation of their chocolate production - their latest patent being a machine which passed fillings beneath machines that covered them, all over, with chocolate, a great improvement on hand-dipping, which did not result in such a smooth finish, and was much slower. 

This card seems to suggest that there were more animals, but I have failed to find a single one. If you know of any, do let us know.