Card of the Day - 2026-05-07

CWS Wayside Flowers
Co-Operative Wholesale Society / C.W.S [tobacco : UK - Manchester] "Wayside Flowers" - grey/green back (1928) 17/48 - C130-15

Here we have a plant that is already in lots of lawns and we don`t know it, for is sidles along the ground sinking its roots deep into the soil as it goes, and very often several clumps are actually just one plant, spreading out from a middle as yet undiscovered. 

For such a hidden plant, it has several names. Our card only mentions three, Germander Speedwell on the front, and Veronica chamaedrys and Blue-Eye-Bright on the back, but it also known as Birds-Eye Speedwell, Cats-Eyes, and Gypsy Weed.

It is used medicinally to combat many different disorders. In Britain it gained a reputation for being able to ease gout, by making it into a kind of tea. That almost led to its extinction, which only goes to prove how prevalent gout once was.

To our card, it may have surprised you that the Co-Operative Wholesale Society sold tobacco. In fact they had a tobacco factory, all their own. 

This set has a sibling, and both are described in our original World Tobacco Issues Index as :

   CO-OPERATIVE WHOLESALE SOCIETY, Manchester, England

Known as "C.W.S." and many cards only identifiable through these initials. Some cards inscribed "C.W.S. Tobacco Factory". Trading, 1956. Series listed are inscribed with tobacco advertisements; the firm also issued cards advertising non-tobacco products All small size, 66-68 x 35-37 m/m unless stated. 

  • WAYSIDE FLOWERS. Sm. Nd. ... C130-15

        1. Back in brown. (48)

        2. Back in grey. (48)

I have to say it is a very greenish grey, sometimes almost blue.

They next appear in our updated World Tobacco Issues Index, with an identical listing and a new card code, of C792-360.

Strangely, in neither of these books is it mentioned that the two sets are not only different as to the colour of their backs, they are different sets as well, even though number 37 is a Cranesbill in both versions, blue meadow in the brown back and blood red in the grey-green.

          brown back     grey-green back 
 1. - Campion - Daisy
 2. - Scarlet Poppy - Dandelion
 3. - Wild Pansy - Clover
 4. - Grass of Paruassus - Primrose
 5. - Field Knautia - Comfrey
 6. - Thrift  - Sweet Violet
 7. - Carline Thistle - Sootted Palmate Orchis
 8. - Toadflax - Tufted Vetch
 9. - Yellow Balsam - Snake-Weed
10. - Dropwort - Wood Betony
11. - Meadow Sweet - Sneezewort
12. - Woody Nightshade - Hemp Agrimony
13. - Foxglove - Broad Leaved Hawkweed
14. - Common Mallow - Great Hairy Willow Herb
15. - Rose Bay - White Dead Nettle
16. - Valerian - Black Knapweed
17. - Giant Bell Flower - Germander Speedwell
18. - Corn Cockle - The Dog Rose
19. - Knapweed - Scarlet Pimpernel
20. - Herb Robert - Deadly Nightshade
21. - Golden Rod - Creeping Cinquefoil
22. - Yarrow - Buttercups
23. - Soapwort - Wood Strawberry
24. - Water Mint - Field Gentian
25. - Garlic - Stitchwort
26. - Flag - Chicory
27. - Cuckoo Pint - Orache
28. - Water Lily - Traveller`s Joy
29. - Blue Bell - Rock Rose
30. - Marsh Marigold - Bindweed
31. - Wood Anemone - Great Mullein
32. - Bindweed - Field Rose
33. - Lady`s Smock - Rest Harrow
34. - Spear Plume Thistle - Monkshood
35. - May Weed - Loosestrife
36. - Cowslip - Cornflower
37. - Cranesbill - Cranesbill
38. - Welsh Poppy - Perennial Flax
39. - Purple Orchis - Oxytropis
40. - Centaury - Ragged Robin
41. - Common Ragwort - Lesser Celandine
42. - Corn Marigold - Pasque Flower
43. - Great Burnet - Cloudberry
44. - Ox Eye Daisy - St. John`s Wort
45. - Hare Bell - Water Crowfoot
46. - Marsh Woundwort - Lesser Periwinkle
47. - Meadow Vetchling - Groundsel
48. - Rose of Sharon - Mountain Pansy

Did anyone spot the mistake there? Its on card 4 of the brown backed version, where it says "Grass of ParUassas" not Grass of ParNassas - and it repeats it in the text, as "This chaste and lovely flower that loves the chill winds of upland heaths, whose blooms appear but tarnished pearls when Winter decks her earliest shroud of snow, became associated, in the poetic mind of ancient Greeks,with the grass of that snow-clad Mount Paruassas"