I have been unable to find the date of these cards, or any more about "Toby" the bear, but I did discover that a bear, the symbol of Bern, where Tobler comes from, can still be found amongst the mountains of the design on the Toberone box.
Toblerone’ was first made in 1908, where Theodor Tobler and his cousin Emil Baumann started making chocolate with almonds, milk, honey and nougat, and they called it “Toblerone” because that is a blend of Theodor Tobler`s surname and half of the Italian word for nougat, which is "torrone,”.
These cards are postcard size and each shows a colour map on one side with a brown and green collage of drawings of scenes from that region on the other.
The cards are :
- Europe Occidentale
- Europe Orientale
- Amerique du Nord
- Amerique du Sud
- Afrique du Nord
- Afrique du Sud
- Asie du Nord
- Asie du Sud
- Malaisie
- Australasie
We know there was also a set showing a tour of France, so maybe more are yet to find.