Card of the Day - 2021-12-25

J. A. Pattreiouex "Footballers Series" (1927) 93/100
J.A. PATTREIOUEX [tobacco : UK] "Footballers Series" - captions in black (1927) 93/100 - P246-570.B

It all started off so well, I was going to do breeds of dogs, so our first card showed William Alexander Devlin of Huddersfield Town, a football team whose nickname is "The Terriers", referring to those friendly, fiesty, and sometimes grumpy canines, which were neatly summed up in an advert I once saw for re-homing a dog which said anyone applying "must have experience of terriers". They certainly are a breed apart.

Another great site on Willliam Alexander Devlin is Play Up Liverpool (a title which might have come from a Baines card?) but this includes several newspaper clippings. Unfortunately I have not been able to track him down on any other cards, I thought he was on a Pinnace, but that cites Newport County for whom he never seems to have played. 

This card is described in our World Tobacco Issues Indexes as : 

FOOTBALLERS SERIES. Sm. Nd. 
A. Captions in blue (50)
B. Captions in black (100)

The word "captions" might be a bit misleading, but it means the footballer`s name on the front in the small white panel. Luckily we have used the blue version elsewhere, which is why that is bold - if you click there it is a link and you can visit it.

Now as this seems to be the first time we have used a Pattreiouex card as a Card of the Day, I will attach a small biography of the company - and also of the man, for it was indeed named after a person, Jospeh Allen Pattreiouex, born on the 17th of December 1839, and, very curiously, baptised at Manchester Cathedral, not at a local church. His parents were James and Ann Pattreiouex, his father being recorded as a cordwainer, or shoemaker.

We know that our man founded his company in 1861, and that he would eventually have two addresses, 39 Withy Grove, and Derby St. Cheetham Hill, both in Manchester.

Early brands include "Casket" (as cigarettes and tobacco), "Critic", "Club Member" (sometimes these three were used together, as "Clun Member - Casket - Critic), "Junior Member", "King Lud" and "Trawler".

He introduced "Senior Service" as a brand in 1925, but despite its success, or maybe because of it, the company was acquired by E. Robinson & Sons in 1934 and to Gallaher Ltd in 1936/37. However the name was still being used at the time of our original World Tobacco Issues Index in 1956.