Card of the Day - 2022-03-11

SA2-113 [trade : Australia : cereal] Sanitarium Health Food Company “This Fascinating World” (1957) 35/50
Sanitarium Health Food Company [trade : Australia : cereal] “This Fascinating World” (1957) 35/50 - SA2-113


This is the Yangtze River at Chungking

The set is only recorded in our Australian and New Zealand Index, RB.30, issued in 1983, so the reference code comes from there.

Sanitarium cards were issued in New Zealand and Australia, but these Australian issues only started in 1942/3, and our card is from their fourteenth set. Like this set, Sanitarium issues usually measure 73 x 48 m/m. The sets had special albums, which you could either pick up at your grocer for sixpence, or send direct to any branch of Sanitarium for, though this was a bit more difficult as the addresses of these branches did not appear on the cards, only the areas (Brisbane, Newcastle, Sydney, Melbourne, Hobart, Adelaide, and Perth.)

From the late 1960s most sets were mainly issued in packets of Weet-Bix, which is indeed very similar to our very own Weetabix. The last set in book one is SA2-181 - the 1982 “Weet-Bix stickers (A) Circular, 73 m/m diameter, brand issue, one known “I'm Truckin` on Weet-Bix Power”. The second volume of our Australian and New Zealand Index, RB.33, issued in 1993, continues the issues until that year, leaving us, at least in the Australian section, with SA2-206 “Australia`s Most Amazing Birds”.