This is just one of the many cards which were available for one cent each at amusement arcades in the United States of America during the early days of the silent movies. Because it was unseemly for ladies to enter such places, you will find they mainly feature cowboy or action stars, in either head and shoulders portraits like ours, or thrilling stills from the movie.
There were two main producers of these cards. This card was by Mutoscope, who seem to specialise in this blue colour, though later on also produced full colour pin-up cards, some of which are featured in the current edition of our members only magazine. Then there was the Exhibit Supply Co. of Chicago, who also did many cards in black and white, and went on for many years, even to pop star cards in the 1950s.
We chose this card because most lumberjacks are based in Canada and America, the home of the motion picture. However there is also a very cryptic clue as a 1918 lumberjack film called 'Blue Blazes' Rawden, which William S. Hart directed and starred in, and in the cast you will find Al Hoxie's brother, Jack.