This card was a packet issue, which had to be cut from the outer box. It seems surprising to me why this system is not revived, for it would not fall foul of the problem with inserting objects with food that may be swallowed or taint the contents, and it would still allow for the collection of cards, and hence new young blood to enter the market.
The cards measure 240 x 150 m/m, but as they were hand cut they do vary. Six cards were issued of each subject, which were 1. British Locomotives, 2. Great Moments of Sport, 3. Household Hints, 4. Phiz Quiz, 5. Railways of the World, 6. The Story of Fashion
We have subsequently found a bit more out, courtesy of Cartophilic World magazine, Volume 9, Issue 101, dating from September/October 1952, which means the original date above (of 1961) must be amended. That is their first recording, so we may be certain they were issued a few months prior. It reads :
Mr. C. Glidden Osborne draws attention to the current packages used by the Quaker Oats Company for their Puffed Wheat and Corn Flakes. On one side of each package there are six large sized cards printed, one card each from series entitled "Great Moments of Sport", "Railways of the World", British Landmarks", "Household Hints", "Story of Fashion" and "Phiz Quiz". A complete set of these package designs is 36, or when cut into individual cards 216, but the firm states that all numbers have not been printed.
Now there are a few things here I don`t understand. The first is why I have written "British Landmarks", but I will check that tomorrow. The second is the "216 cards", because that does work out as six sets, but I cannot fathom why they admit "not all numbers have been printed".....