This clue referred to the spoons, because one of the ways that Welsh lovers used to show affection, and maybe still do, hopefully, is to sit and carve a love spoon. They often have initials and hearts, and every one is different. This is possibly the origin of to spoon meaning to be in love.Oddly the tradition of carving spoons in this way goes across Europe and into Scandinavia. And at one time they were used within the family just as a spoon. However the more ornate they grew the less likely this was to occur, and so those were just hung on the wall.
Now this set was not listed in our original World Tobacco Issues Index, because that was issued in 1956. However I think the artwork at least for this set must have been done earlier because if you look at the largest spoon the handle has the logo for the Festival of Britain, in 1951.
Another interesting fact about this set is that card 15 shows "Picture Cards" - the text says that "Ever since firms commenced to issue cards with their products around 1880, the number of enthusiastic collectors has grown into many thousands. A booklet on this hobby can be obtained, price 6d. post free, by writing to the Universal Cigarette Card Co. Ltd, 228, London Road, Twickenham."