Card of the Day - 2023-04-02

Muratti War Series
Muratti [tobacco : UK] "War Series" untitled (1914) 14/25 - M958-290.2 : M160-23.2 : H.289 : H.290

So your clue here was the fact that these are Highlanders on the March. And a march is technically a way of moving along steadily with a rhythmic gait. It does not necessarily mean that you are in a group but it does mean that you are moving with purpose towards a target.

Despite the term "Quick March" you cannot march at a run, only at a walk. And marching is seldom done at a fast pace, for it is harder for a group to stay in time, and if they are out of time it makes it much less impressive. That is why ceremonial marches walk so slowly. 

This set is listed in our original World Tobacco Issues Index as :

1. Caption in white border at base of picture. Sepia. (24?) See H.289

2. Caption on picture. Black and white, brown tinted. Two series of 25. Sepia. In 1 printing inscribed on back "Passed for Publication by the Press Bureau 10-2-17"  See H.290.

Our updated World Tobacco Issues Index says the same but adds that "forty-nine different subjects [of 2. above] are known, excluding a second No.7". That problem was fairly quickly solved when it was realised that both the versions had the same picture as number seven but it came with both a caption in the bottom border and a caption printed within the picture. 

Then I looked in the Handbooks, and found that Muratti was not the only issuer of this set - the others were tobacconist W.M. Taylor of Dublin, and trade issuers Edmondson of Liverpool (confectionery), Nicholas Hull & Sons (tea), Alfred Hughes & Sons Ltd of Birmingham (biscuits) and Meadow Dairy Co. Ltd of Newcastle (milk etc), in both a numbered and an unnumbered version. And they all issued different versions of the same set, sometimes adding new cards to it. Then it got really confusing, but fear not, for I am working on a grid to sort them all out and this will appear in the newsletter.

We are following the lists as they were found, but transforming it into alphabetical order. At that point you can all have a look through your cards and see if there are any differences, as well as to confirm whether cards with similar titles are actually the same card. If you have any other cards than shown do please tell us. Those with suffix `a` were the first to be recorded, and they were listed in the original part one LCCC handbook. The suffix `b` shows that same work but in part two, and only two new cards came from that second part.  Those with suffix `c` first appear in our updated handbook issued in 2003. 


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Additional requests

We have a card listed as “Commodore, etc (Naval Officers)”  (21 and 18 in the Murattis) and another listed as “Commodore, Surgeon, etc (36 in the Meadow Dairy)  Is this the same card?  This only came to light after they were listed in alphabetical order. 

Card 3 in the Muratti is variously described as Admiral Sir Hepworth L M,  and as Admiral Sir Hedworth L M. Which is correct?