Card of the Day - 2024-08-30

chocolat Poulain Au Bord du Mer
Chocolat Poulain [trade : chocolate : O/S - France] "au Bord de la Mer" / "At The Sea Shore" (1890s) Un/6

So I imagine this card may have confused some of our readers into thinking we had the same set twice, though, in a quick change, we have not used the same card, we have gone, this time for Cabourg.

In fact, closer examination shows that where our Card of the Day for the 27th of August said "Au Bon Marche" in the top left hand corner, this one says Chocolat Poulain. Though, do note, the location of that name does vary from card to card, depending on where the sky is. 

I was sent this as a scan by a reader, who told me that both these companies issued the same set of six cards. Not just that, but several other companies issued them too and they all credit Minot as the printer, so it appears that he was the one who did the deal and sold them off as many times as he could.

So far he has discovered all these - but wonders if there are any more? They are listed in alphabetical order from the front of the card :

  • A. Pygmalion - novelties - [Minot address 5 Rue Beranger]
  • Au Bon Marche - department store - [Minot address 5 Rue Beranger]
  • Chocolat de la Compagnie Francaise - chocolate - [Minot address 5 Rue Beranger]
  • Chocolat Debauve et Gallais - chocolate - [just J. Minot, Paris]
  • Chocolat Poulain - chocolate - [Minot address 5 Rue Beranger]
  • C. Legendre - lingerie - [Minot address 5 Rue Beranger]
  • Dentifrices Laroze - chemist - [Minot address 5 Rue Beranger]
  • Societe Generale des Cirages Francais - perfume and polish - [just J. Minot, Paris]

plus this one, which has no front caption, only an advert on the reverse : 

  • T.H. Lahaye - wines [Minot address 5 Rue Beranger]

He says that the Au Bon Marche set is by far the most plentiful, probably because they had more customers than the others. Next up is Chocolat Poulain, again because it was more well known than the others.

The lingerie, chemist, and perfume ones are hardest to find.

He also suspects that the lingerie one was also issued by Bichard, because, if you look at the back, the first line of the advert says "Ancienne Maison Bichard" - which means formerly the House of Bichard.