Moving on a few years, here we have a super set for car card collectors, which is actually branded entirely for Weet-Bix. There were several car sets issued by Sanitarium in this decade as well, the Australian ones starting in 1971 with "Car Transfers" and "The Super Cars", joined by "The Hottest Hot Rods on the Race Track" in 1972, our set in 1975, "Cavalcade of Cars" in 1976, "Fast Wheels" in 1977, "The World of Veteran and Vintage Cars" in 1978, and "Rally Champs" in 1979 - whilst the New Zealand ones were "New Zealand Hot Rods" and "Veteran Cars" (1971), "Super Cars" (1972), "Vintage Cars" (1973), "Cars of the Seventies (1976 - perhaps the same as ours?), closing with "History of Road Transport in New Zealand" and "New Zealand Rod and Custom Cars" in 1979.
We have also gone for a Holden, which was a wholly Australian produced vehicle from 1948 until 1984. There were other cars in Australia, but these were imports, General Motors` vehicles coming across from America in kit form and only being assembled in the country, and Ford`s, which were Australian built bodies simply fitted on to an imported chassis. However the weak link was that chassis, for most of American driving is done on proper purpose built roads, and freeways, whereas Australian roads tend to be tracks for the most part, and subject to the vagaries of country life, as well as needing the capacity to transport country objects. That is why Australia developed a vehicle type all its own, called the "Ute", short for Utility, an open back with a drop down or pull open gate style door.
Sadly, for the last few years of its life, Holden moved to being part of General Motors, and though it was known as Holden-General Motors, it became just an importer of overseas vehicles.
This car is an HJ Premier, and the card tells us that was "a 4-door sedan, powered by either a six or eight cylinder engine". This series was modelled on the Cadillac, with lots of chrome and a big front grille; however only the Premier had two lights to the front on each side, the Belmont and Kingswood models only having a single light each side. The first HJ was released in October 1974, and production stopped in the late 1970s. All these models were available in either a sedan or as a wagon, which we call an estate, though there was not much between the sedan and the wagon size wise.
This set appears in our original Australia and New Zealand Index (RB.30), published in 1983, as :
1975-1 Weet-Bix Cars of the Seventies. 76 x 57. Nd. (20) SA2-163
Two other sets were issued in 1973, "Weet-Bix Discover Indonesia" and "Weet-Bix World of Jets". During the run of the first of these the post went up, so you can find it in two versions, one saying the poster on which to mount your cards was 11 cents, and one which was 20 cents.