Card of the Day - 2025-01-21

bledine le costume travers les ages
Jaquemaire [trade : baby food : O/S - France] " Le Costume Travers les Ages" / "Costume Across the Ages" (19?) Un/50?

This card is included for the helmet which, like the Vikings, was equipped with horns, however this card shows a later French Gaul, dating from the 5th century B.C. until the 5th century A.D. There was a connection between the Vikings and the Gauls though, because the two groups were linked genetically, back in time. 

Now why we have the helmet is for one of the most popular exhibits at the Leeds Royal Armoury, which is the horned helmet, presented to King Henry VIII by  Emperor Maximilian I in 1514.

It is not known why it is so popular, but most visitors seem to be impressed with the gilt glasses which are overlaid across the eyes, and many of them are left to ponder the thought that these must be the earliest glasses ever - in fact the first recorded pair of eye glasses were made in the thirteenth century, but not, as often quoted, by a man called Salvino d`Armati. Like the ones on the helmet, there were no side bars, they just clamped grimly to the nose on each side. They were only one type, for long-sightedness, and they were very expensive - which is almost certainly why the Emperor had them added to his helmet. 

Henry VIII loved the helmet and displayed it at Greenwich Palace, which was his favourite place of all, it had been rebuilt by his father, and it was where he himself had been born in 1491. In fact he only moved out because of the events leading up to his divorce from Catherine of Aragon, which Cardinal Wolsey failed to expedite. He was accused of treason in 1530 and died on the way back to his execution. Wolsey lived at York Place, which was acquired by Henry VIII after his death, and he renamed it Whitehall Palace. It was closer to Parliament and to London proper, and so he reluctantly moved there from Greenwich. However he seems to have left the helmet behind, for it was only moved to the Tower of London about a hundred years later. 

This set covers costume in France from the time of the Romans to the turn of the twentieth century, but I imagine the set was issued a bit later than that. 

It turns out that the company is Jacquemaire Establishments, and that the founder and namesake, Leon Jacquemaire was born in France, in 1894. The company was a partnership though, between himself and a Maurice Miguet, and they were both pharmacists in Villefranche sur Saône, sixteen miles from Lyon. The pharmacy link is interesting because it was not just food, it was a kind of build up mixture, to make babies strong and healthy. The ingredients were ox blood, and phosphates, a chemical form of phosphorus, which help with the development of nerves and muscles, and also improve the energy of the patient.