A fun little set, rather reminiscent of Wills` "Physical Culture", (issued in 1914), even to the extent of showing the dotted lines where the body parts move to. However this shows a much younger person, adding to its cuteness.
Of course exercises before sports are vital and every good coach knows not just how to make them fun, but which ones are the most beneficial for the event which is about to take place. Also they are on hand to guard that their client does not over stretch, or damage themselves in any other way.
I am intrigued by this set for many reasons. The first is that "Bee`s Polish" sounds like a brand and not an issuer, and the second is that those words are English, whilst the rest of the wording is in French - the French for the action of polishing, or waxing is "cirer". Whilst the French are associated with polish, hence "French Polishing", the application of beeswax to furniture was not their invention, it dates way back to ancient Egypt. And it is thought that it spread to France through Italy, though the Italians used plant oils for their polish, not beeswax.
In this case, "chaussures" are shoes, and not furniture. Beeswax is quite expensive for just putting on shoes, but it is very good for them, especially real leather shoes, which respond well to a nourishing polish. Also the polish acts as a waterproofer, and restores the colour in many cases, though not to deep scratches.
There seems to be some kind of link between Bee`s Polish and the Societe Generale des Cires Francaises, in as much as I have just seen a card with the latter, long name on the front and a text advertisement for Bee`s Polish on the reverse. That company is also French, from Montlucon, and it was founded in 1872, however the only brand that seems linked to it is "Diamantine", another polish. Of course the company name translates to the General Society of French Polishes, so it stands to reason there was more than one polish under their wing. It started out making candles, and the polish was a by product, presumably from beeswax candles that went wrong, and so were melted down and made into their early polishes.
That link will be investigated further when I have more time