Card of the Day - 2025-06-17

churchman contract bridge
W.A. & A.C. Churchman [tobacco : UK - Ipswich] "Contract Bridge" (1935) /50 - C504-450 : C82-40 : C/34 [RB.10/34]

We mentioned this set in conjunction with another set, Wills` "Auction Bridge" (July 1926), so it is pleasing to be able to show you it, at last. 

Contract bridge is a development of Auction Bridge, but it seems to have become more popular, almost immediately. It still uses a single deck, and is played by four people, but they double up as teams. However it still involves these players bidding in an auction, over the number of tricks that the other side must win in order to win the entire game. There is a difference, about the scoring, but it is not easy to understand - so if there is a bridge player reading this who would like to simplify them, please do! 

Its first appearance comes in our original Churchman reference book, RB.10, published in 1948, as ; 

  • 34. June 1935. 
          50. CONTRACT BRIDGE by "Slam" (titled series). Size 2 11/16 x 1 7/16" or 67 x 36 m/m. numbered in words on front and back 1-50. Fronts printed by letterpress, 4-colour half tone process. Backs in black, with descriptions (continued from fronts). printed by Mardon, Son & Hall. 

Its next appearance is in our original World Tobacco Issues Index, much reduced, to ; 

 

  • CONTRACT BRIDGE. Sm. Nd. (50) ... C82-40

And this remains the same in our updated cersion, save a new card code, of C504-450