Happy Easter to all our readers, and we hope that you have a peaceful holiday, also that the weather is kind, and the light good enough to make sure your wants lists are up to date for our ever nearing Convention in Hemel Hempstead.
Now we need to mention that there is a dedicated Convention webpage which will be getting lots of attention over the weekend, and if you have twitter please join us in tweeting #CartophilicConvention2022 with all your thoughts and pictures, what you are hoping to buy, what you are dreaming of seeing there, etc.
And make sure you tag in our twitter site which is @Card_World
Dont forget the auction will be LIVE this year, so you must get your bids in early if you are not able to attend as the closing date is sooner. The catalogue is online already
One more thing is that the swap table will again be operating and for this to work to the best of its ability we need all the swaps we can possibly muster, so even if you only have a few bring them along and pop them on the table. Though we specify selected sets on the flyer anything in the way of modern gum and trading cards will add to the excitement.
And now on with the newsletter !
![O/25 : O/2-11A : O100-090 [tobacco : UK] Ogden`s Ltd "Beauties HOL" untitled (1899) Un/26](/sites/default/files/styles/content_full_width/public/2022-04/15%20pyjamas.jpg?itok=BWXnMT9-)
Now here is a strange one to start with as it is National Wear Your Pajamas to Work Day.
I know this was entirely possible during lockdown, in fact it was the norm for some people - but now we are going back to work it may be a bit harder, certainly if you wear a diaphanous lace creation like this lovely lady from Ogden`s “Beauties HOL".
I am not making it up, this day really does exist, and it is a set date, always on April 16th; it was started in 2004 by a sleepwear company, who reportedly wear their PJs to work all the time. The mind boggles. But if like me you are now extraordinarily curious to have a look, they are called PajamaGram - and I am quite taken with those matching dog and owner sets
Our set was issued with two back designs, this blue castle and another with a red stamp for Guinea Gold. The HOL code is an acronym of the issuers, for this set also appeared in products produced by Harris and Lambert and Butler (with four different branded backs). There is also an anonymous version, so this set could have been called Beauties HOLA, but it was not. This may have been way too much fun for our early compilers, though I say that with much regard, not mocking.
You can also find pyjamas in other beauties and film star sets, and it is not stretching the boundaries too much to include the many Chinese sets which show kimonos, as once Gilbert and Sullivan staged The Mikado the kimono became popular off stage as night attire, simply because it was a softer, more luxurious dressing gown.
![W675-165.2 : W62-127.2 ; W/189A [tobacco : UK] W.D. & H.O. Wills "Do You Know" second series (1924) 8/50](/sites/default/files/styles/content_aligned/public/2022-04/16%20grapes.jpg?itok=K8sbzxyR)
Today is Malbec Day, and Malbec is a wine, or more correctly a purpley-black grape from which wine is made. The variety started in France but was brought to Argentina in the 1860s and proved a good grower.
Today Malbec is grown in France, Chile and Argentina, and is very popular, being full bodied and highly flavoured. At least that is what they say, I am not a wine drinker.
Once more this is a set date, and it commemorates the first agricultural school in Mendoza, Argentina, which was founded on April 17, 1853. This started with French vines, and from those few twigs came the entire wine industry in Argentina today; amazing when you read that they are the fifth largest producer of wine in the World, and Mendoza produces more over 60% all Argentine wines.
Our card is Wills "Do You Know" 8/50, I do not know if this a Malbec grape, but I bet someone out there does! And as for the question "What causes the bloom on grapes?" the answer is a microorganism, or fungus, which makes the fruit so beautiful.
The card doesn`t really explain more than this, but after research I can tell you that eventually the whole grape is covered with this, turning it almost white, and that is nature`s way of protecting the delicate grape, as well as keeping the juice and moisture safe within, The bloom is actually self manufactured by the grapes, and it is a kind of natural acid, but that`s not all, for it also has a health benefit to humans, and helps fight disease, especially to the liver.
![[trade : OS] Gum Inc, USA "Adventure" (1956) 57/100](/sites/default/files/styles/content_full_width/public/2022-04/16%20grace%20kelly.jpg?itok=je1KOKdq)
Today in 1956, the glamour of the movies merged with the heritage of royalty when film star Grace Kelly married Prince Rainier III of Monaco. This date is not the grand wedding at St Nicolas Cathedral, this was a civil ceremony, with under 100 guests, in the throne room of the Palace, which had to take place before the religious ceremony. At both of these, Grace Kelly wore dresses designed by a costume designer from Metro Goldwyn Mayer Studios.
Grace Patricia Kelly was born on November 2, 1929 in Philadelphia. The Trading Card Database tells us there are over a hundred cards of her, and practically all the earlies were issued with gum, primarily in the Netherlands. These pretty much fizzle out in the 1960s then there is a gap before she comes to the attention of the modern issuers, who issue many of the same card in different formats.
Our card was also issued with gum, by Gum Inc. and it is one of the few that actually show her wedding. It is in a set called "Adventure", which is rather odd, squeezed in amongst the sport and the wars, in fact the cards it is sandwiched between show bullfighting and the US Marines at war on HMS Reindeer in 1814. One slight problem is that they call her husband simply "Ranier", and they do it twice. However this set was issued in 1956, so it was almost reportage in this case.
Sadly what should have been a fairytale wedding ended with her death, in a car accident, on September 14, 1982, when she was aged just 52. She was buried at the cathedral of her marriage and Prince Rainier, who never remarried, joined her in 2005.

Here is a curious fact, for today in 1983 was reputedly the first announcement of a personal computer with on screen pictures, not just text, and a small hand held device to move the cursor about the screen that gained the nickname of a mouse, through its small scurrying movements, also the cord`s remarkable resemblance to a mouse`s tail. This computer was designed by Apple, and named Lisa, which was also the name of the daughter of the company`s co-founder Steve Jobs.
I have not been able to find the advert or announcement, but there may be some of you who remember this machine, and if so, they are still about, and it is still possible to find spare parts. However it was not a great success at the time because it was retailed at almost ten thousand dollars.
As more of our lives can only be done on computers, it is odd that they are so seldom featured on cards. We have gone for another theme entirely, because I mentioned this card ages ago and have only just found one in a box of odds. However if anyone out there knows of any computers that are shown on cards do let us know! They would be most useful.

Today is National Banana Day. Now this one is not a set date, it is the third Wednesday of April. As to why, well who knows!
Bananas are thought to be the oldest fruit to be cultivated properly rather than be growing in the wild and just picked. This is thought to have occurred in Asia, but then the fruit attracted the attention of conquering armies and travelled back through Europe. And though bananas are associated with the Caribbean, they did not arrive there until almost the 1870s, and only then were first used as a rotation crop, providing vital trace elements to help another more valuable crop prosper.
They are also grown in British gardens, but you will have to be very lucky to get edible bananas from those because the climate is still too cold for them.
And less jokes please, for it is very hard to actually slip on a banana skin. They are also one of the healthiest fruit, with high levels of carbohydrate, phosphorus, vitamin A and iron.

Here we have a really fun day, for it is National Bulldogs are Beautiful Day, and they truly are in their own way. The bulldog`s qualities of tenaciousness and grit have also seen the name associated with aeroplanes like the Bristol Bulldog, and literary characters like Sapper`s Bulldog Drummond, the film of which, with John Howard and Heather Angel, is featured on A & M Wix "Film Favourites", card 7 of the third series of 100.
Most sets of cigarette and trade cards devoted to our canine companions have a bulldog with them, for it is one of the symbols of this country. It also shows that though we are small as a nation, we are fierce when we feel we are cornered.
This set John Player "Dogs Heads" is a different one to the one most usually cited, it comes from artwork by Peter Biegel, an artist usually associated with equine portraits. In fact if you were a child who read a lot of pony books it is almost certain that many of them were illustrated by him. Much of his skill was natural but he was also taught by Lucy Kemp-Welch, a fellow horse artist. During the Second World War he served in the forces, I have not yet tracked down a branch, but know he was wounded at Normandy and on his recovery he was involved with a book called "Parachute Silk", which makes me wonder if he was a paratrooper. A number of his paintings were exhibited at the Festival Of Britain in 1951.

today is Earth Day which this year is asking us all to invest in our planet.
There is a lot we can all do to protect our Earth, but it can start small if you need to.
This card of a garden shows what the earth needs in a microcosm, not to let the plants dry out, not to put anything on the soil which damages it, to treat it with care, and to keep an eye on it.
This is just a small patch of soil, but then we slowly move outside our own garden to the trees and verges of our neighbourhood, and the places that we visit regularly. That takes no effort, but imagine if we all did it, just looked after our own patch of the Earth, slowly expanding outwards until we joined together
This week's Cards of the Day...
Saturday, 9th April 2022
Clue Number One was our Saturday Soccer Star. The footballer shown is Bernard Patrick Larkin, born on January 11 1936, and always known as 'Bunny', in fact the text on the card actually says "Nobody ever calls Larkin anything but "Bunny". Anyway he is shown here during his time at Norwich, though he played for several teams, Birmingham City, Doncaster Rovers, and Lincoln City, Norwich City, and Watford.
Not many cards exist of him but we have found him in Paramint Cards “Classic Football Stars” second set of ten cards where he is number one, in his Birmingham City strip. The text tells us he joined Birmingham City as a youth player in 1952, and was sold to Norwich in 1960 for £10,000. I don’t know who issued Paramint Cards, but if you do please let us know.
Chix Confectionery issued these cards with bubble gum, but did not add their own name as the manufacturer, they only credited "Buchan Publications", which has led to the set being referred to as "Famous Footballers (Buchan)" in many dealers catalogues. This meant they were technically anonymous cards so they were given the reference code of ZB9-17 in our British Trade Index part two, published in 1969, though it was recorded there that they were by Chix.
If you look at the backs of some of their other sets they claim to be “The Best Bubble Gum”, I do not know how that was calculated!
Another gleaning from the back is that actually Chix was very loosely in London, for the cards say Slough, and a bit of digging puts the factory in Farnham Road.
These cards are a bit larger than normal and it turns out there is more than one version of this set, and I do like that because sometimes, three years on, it is getting rather hard to find a Saturday Soccer Star set that we have not used already. These first appear in our British Trade Index part II (RB.27) published in 1969, where they are listed as :
FAMOUS FOOTBALLERS. Md. long 96-99 x 51. Nd.
1. Chix No.1 Series. Album issued.
(a) "Set of 48". Nos 1/24 only issued. (24)
(b) "Numbers 1 to 24" (24)
(c) "Numbers 25 to 48" (24)
(d) "Numbers 1 to 48" (48)
2. Chix No.2 Series (48). Album issued.
3. Chix No.3 Series (48). Album issued.
I have to admit I am not entirely sure which set ours is, so please help if you can...
In British Trade Index part IV, (RB.34) issued in 1997, there has been a discovery, in the 1-48 series, that being that the address line comes in two formats. This is added in as
(a) London W.10
(b) Slough, England
This is all tidied up in the updated British Trade Index, though I find it more confusing because surely (b) and (c) are the same set? Anyway the listing reads :
FAMOUS FOOTBALLERS. 96-99 x 51. Nd. Albums issued. Text variations listed at HC-76.
1. Chix No.1 Series. 1953-54.
(a) "Set of 48". Nos 1/24 only issued.
(b) "Set of 24"
(c) "Numbers 1 to 24"
(d) "Numbers 25/48"
(e) "Numbers 1/48 with last line of back address (a) London W.10 (b) Slough, England (1955-56)
2. Chix No.2 Series (48). 1956-57
3. Chix No.3 Series (48). 1958-59
Sunday, 10th April 2022
Clue number two was quite an easy one, because it really looks like a chocolate Easter egg!
This set is actually titled of the cards, but , and they are cleverly numbered to match up with the birds in another set, also by Ogden, called "British Birds" first series, and issued a year later in 1905. The idea with this was so you could display the bird cards on the top row of your slip in album and the eggs on the row directly below. We have not yet featured Ogden`s "British Birds" first series, but you can read about them with our Card of the Day for the 6th of April, 2025
Our set first appears in our original Ogdens reference book, RB.15, issued in 1949. as :
34. 50. BIRDS EGGS (1904) Titled "Birds Eggs" on back, "British Birds Eggs" on front. Numbered on fronts, numbers arranged to correspond with the subjects in item 47. Fronts lithographed in colour. Backs in green, with descriptive text. Two grades of board (a) white, semi-glossy (b) off white, matt backs. Home issue, 1904
Strangely these two different boards also occur in the set of "British Birds" which makes me wonder if when the birds were issued the set of eggs were reissued.
Now right beneath these is another set,
35. 50. BIRDS EGGS (1923) Numbers arranged to correspond with the subjects in item 49. Fronts printed by letterpress in colour. Subjects cut and perforated to stand out. Backs in green, with descriptive text. Home issue, 1923.
Variety : Cards have been reported with the word "Cut" in centre of back instead of "Push" - possibly cards of an export issue
In the dark recesses of my mind something prickles about it not being allowed for pre-perforated cards to be exported. And it does say "uncut cards are known" against the eggs, the birds, and with "Children of All Nations", so perhaps in these cases the collector had to make their own cut out fold down cards, and instructions were given on the packet? Do let us know if you can tell us more
In our original World Tobacco Issues Index, the earlier set is under section 4 of the Ogdens listings, for sets described as being "Issues with I.T.C. Clause. All issued in U.K. Small size 67 x 36 m/m, unless stated." - and sub-section 4.A, for "cards issued between 1903 and 1917" . They are described as :
BIRDS EGGS. Sm. Nd. (50) ... O/2-9
Whilst the later set is under section 4.B, for "cards issued between 1922 and 1939", and described as :
BIRDS EGGS. Sm. Cut-outs. Nd. (50) ... O/2-128
In our updated version of the World Tobacco Issues Index, the first of these sets remains identically described, save a new card code, of O100-406, whilst the later version is slightly different, and reads :
BIRDS EGGS. Sm. Cut-outs. (uncut cards are known) Nd. (50) ... O100-476
Monday, 11th April 2022
And this third clue was the Easter Bonnet, complete with flowers.
These cards are lithographed in colour on a white background. Our original Wills reference book part four tells us this printing was issued between 1910 and 1915 in India. Ones with a different back showing a star and circle branding plus rather bold leaves at the edges and corners were also issued elsewhere overseas by Wills at the same time. And a plain back version is also known, but these are presumed to be from printer's proofs.
By the time of our next Wills reference book, part five, a bit more had been discovered. Firstly, the date of issue had been set to September 1914. That was a busy month for Wills, as three sets appeared in the 'Scissors' brand, "Famous Footballers" (W675-496 : W62-355 : W/205A), "Britain's Defenders" (W675-487 C, D and E : W62-345 C, D and E : W/51 C, D and E), and these "Beauties - Picture Hats".
Something more important is recorded too, for the British American Tobacco lists this set not as "Beauties - Picture Hats" but as "Quinnell Heads" and this is a vital clue, for it gives us the artist, Cecil Watson Quinnell. I am not certain that this link to the hidden treasure has ever been followed before, which gives me rather a thrill. He was a painter, and book illustrator, specialising in watercolours, and you can actually see him, at Wikitree/Quinnell175 - they give his place of birth as Lahore, in May 1868, but other places give Meerut as his birthplace. His father was a surgeon, presumably in the Army, but definitely in the forces, and he moved to England in the late 1870s, after his wife died, in 1877, in India, and remarried, taking his remaining children with him, some having also died young in India.
Cecil Watson Quinnell was married, just before the turn of the nineteenth century, and had a son shortly afterwards. We also know he was a member of The Royal Society of British Artists,
He died in 1932.
Tuesday, 12th April 2022
You wont find this set in our original World Tobacco Issues Index, because that was published in 1956, though the issuer, Amalgamated Tobacco Corporation, is there, from which we learn that it was “associated with Phillip Allman, 1954 [and was] trading in 1956; also that it “includes brand issues inscribed “Mills” and “Yank” Cigarettes.”
These issues started with the rather unlucky South African medium sized card series “Famous British Ships” (A495-030 : A46-1) and “History of Aviation” (A495-040 : A46-2), printed but “not used” because of government restrictions, though they were brought back to this country and issued here in 1952; and the curious postcard which was given away with two free cigarettes at the 1951 boxing match between Vic Toweel and ? Boland (A495-990 : A46-11).
Then there are two issues listed as being issued in England, and bearing the Luton location, these date from 1953-1954, and are “Kings of England” (A495-125 : A46-6) and “Propelled Weapons” (A495-135 : A46-7).
After this pair there was what I could call a hiatus, but which was actually farewell, as these were the last cards issued in the British Isles.
The next issues, including ours, only appear in the updated version of the World Tobacco Issues Index, and this also contains a correction, as the brand “Yank” was actually “Yanx”. These new cards were all issued in Mauritius, though some dealers and collectors still mark them as French. This is because though thirty-three sets were issued with the text in English, four sets were issued in the French language.
Our set “Animals of the Countryside” is one of the English sets, and it includes this rabbit, symbol of Easter, though technically the Easter rabbit is the Easter Hare.
It is a curious set because I am not sure that Mauritius has much of the very typical English wildlife depicted. Maybe a Mauritian reader would like to email us and tell us whether this is so? It would be great fun if one of you did…
Wednesday, 13th April 2022
This is the White Trumpet Lily, or Lilium Longiflorium, and it actually originated in Japan, on three tiny islands known as the Lui-Chiu or Ryukyu Islands.
It only arrived in England in 1819.
The reason it is here is that its other name is the Easter Lily, because, as the text tells us, “a variety, Harrisii, the Bermuda Lily, is much used for forcing for Easter.”
These texts are very well written, so it seems a great shame that all we know about this unusual set is that it was thought to have been issued in Malta and Malaya, presumably through British American Tobacco, and that it measures the rather unusual size of 64 x 37 m/m. However, the mention of Bermuda is very intriguing because that was the main growing centre for the lily bulbs which were shipped over to America, and this would tie in nicely with these cards being produced by the British American Tobacco Company.
This card has another link to Easter, for the lily was the symbol of the 1916 Easter Rising, and badges were first produced to raise funds and to remember the dead ten years after the event.
You can read more about this at the anphoblacht website However that lily is technically the Calla Lily and not our trumpet shaped version.
Thursday, 14th April 2022
This is an unusual set in several ways not least because there are two versions of it by Lambert and Butler, both measure 57 x 38 m/m and have the same fronts. However ours has this green back whereas the other, first listed as L/37 in our original Lambert and Butler Reference Book, is in dark blue. In the World Tobacco Issues Indexes this has been altered so it is not a different number but an (a) and (b) of the same set.
My trusty 1950 London Cigarette Card Catalogue tells me that the dark blue cards were actually thicker, but I have no other mention of this. They retailed odds of the green backs at between 8/6d and 25/- with sets available for £50. However the blue backs were only offered as odds and they were priced up at 25/- to 80/-
Now this set was also issued by two other companies after this, but you will not find either in the 1950 London Cigarette Card Catalogue.
The next issue was by W.D. and H.O. Wills, between 1901 and 1907, and there are several versions, but these are considered to have been issued in Australia, so were outside the scope of the LCCC Catalogue which only dealt with British cards. However some believe that they did have an issue in the UK, and that the basis for a purely Australian issue is simply that they were mostly discovered in Australian collections. The reference codes on this are W675-572 : W/21.
The third issuer was Typhoo Tea, in 1915, as a set of 25 cards only. The reference codes on this are TYP-220 : SUM-33
Now you may think that this 1899 card is the original usage of this little joke, but according to wikipedia it was first told in the 1840s, some 50 years before our card.
It seems nothing really is new in this world!
Friday, 15th April 2022
This shows the two main symbols of Easter, the egg, universal symbol of rebirth, and the hot cross bun with its religious cross but also as a pagan symbol of Spring.
Today there are many weird and wonderful combinations of Easter Egg and Hot Cross Bun, and every year the makers vie to make the most extravagant and newest, Some may feel this is a gimmick, but I am not so sure. Isn`t the important thing to encourage new people to follow the old traditions so they stay alive ?
This is more or less the same set as the Wills original but issued by British American Tobacco. However we do not know where or with what brand. We may know where later as I now remember that this info is often in the front index of the British American Tobacco booklet, RB.21, and I only looked at the text, where it is simply described as a "General Overseas Issue".
If you compare this to the W.D. & H.O. Wills version you will see that they did not only change the back but they removed the maker`s name from the front. In our card this was easy to do, as it was on the plain white background, but on some cards that title was on top of a multi-coloured background and it must have been a mighty job to do.