The reason for Miss Dorothy Bagnall is that the end of the Boat Race course is at Chiswick Bridge, and Chiswick was the original location of the London Cigarette Card Company, run by Colonel Charles Lane Bagnall and later his daughter Dorothy.
We are not sure how Colonel Bagnall first became involved with cigarette cards, but in 1927 he founded the British Cigarette Card Company, which operated out of his home in Wellesley Road, Chiswick. This was a company purely for dealing in cigarette cards, quite a big step for the time. Unfortunately it was almost immediately renamed The London Cigarette Card Company, because there was already a British one.
Their first “catalogue of prices” was issued in 1929, and in 1933 they started a regular magazine/newsletter for collectors which they called "Cigarette Card News". This is still issued today, though it recently changed its name to “Card Collectors News”.
And though the company is still called the London Cigarette Card Company, it relocated to Somerton in Somerset in 1977.
This card was given away to members at our 1993 Cartophilic Convention which took place in Hove, Sussex. And if anyone can supply any souvenirs or memories of this event, please do, so that we may add them to our archives.