Card of the Day - 2022-05-24

This set was issued in Ireland only, which puzzles me, I am sure it would have been of interest in this part of the British Isles too.

There are two back designs, the first was an error, for it starts by staying "This surface is adhesive" though the surface is not. Our back was the second version, where this had been removed and replaced. 

The biscuits are not named but they are definitely Jacob's cream crackers, and the same slogan is still used, as is the orange packaging. William Beale Jacob`s bakery, W. & R. Jacob, was founded in 1851 in Bridge Street, Waterford, Ireland, which explains why this biscuit is on this card. 

Though cream crackers were not produced until 1885; they would soon win prizes at many of the great exhibitions. It later moved to Dublin, where, during the Easter Rising, their building was occupied by rebels. And it branched out to start a factory in Liverpool in 1914; this led to the formation of a separate company W. & R. Jacob (L'pool) Ltd, though strangely when the two branches separated the Dublin Company took the W. & R. Jacob name, dropping the (L`Pool) - while the Liverpool branch became Jacob's Bakery Ltd. 

And Jacob`s Cream Crackers remain one of the most requested items in Christmas parcels for former Britons who have emigrated.