This card celebrated another bicycle maker in the Birmingham area, B.S.A. which made bikes and motorbikes, but actually started out in 1861 by making weapons, indeed B.S.A. stands for Birmingham Small Arms Company, which was an alliance of several gunsmiths who grouped together to share knowledge and production, and to standardise the production of certain parts in order to fulfil demands by the War Office.
They moved into bicycles in 1880, which were also in demand and used similarly shaped and standardised parts, there not being much difference between a gun barrel and a tube frame on the outside.
Bicycle production always had to take second place to their war work though, and there was a succession of wars from that time right through to the First World War, something that can be told from the fact that their first large scale production, under the name of BSA Cycles, dates from 1919.
In 1957 B.S.A. sold out to Raleigh.
P.S. if you didnt find the bicycle on this card, its above the gap between HALL and BIRMINGHAM