Card of the Day - 2022-08-05

Cyclist pair, not the usual
W.D. & H.O. Wills [tobacco : UK] "Army Life" -`Scissors` brand (1914) 15/25 - W675-480 ; W62-341 : W/133A : H.78

Now this set is a slightly different one to the Players "Army Life" of 1910 that we all know so well, for this was issued in India, with Scissors Cigarettes. If you look at the front it has no Players Cigarettes on the card. And the back is entirely different, with the slanting packet design. However every word of the main text is identical. And a look through our reference books tells us a bit more. W/133 says that the fronts were lithographed in colour and the backs in red with descriptive text, and it was issued "In the East, about 1910", though 1914 is most often quoted. And it must have been reprinted, possibly causing the confusion over the date, as it can be found printed on a} a white polished board or b) a cream matt board. 

It also says that it was also issued by two other companies as well, both in 1915. These were Wm. Clarke of Liverpool and London, who was bought out by Ogden`s in 1924 and moved to Dublin - and W.T. Davies of Chester