Card of the Day - 2022-08-08

Sweetule "Sports Records"
SWE-130b : SWA-6 [trade : UK : confectionery] Sweetule Products Ltd "Famous Sports Records" (1956) 25/25

Here we have a strange card for a set of sports records, surely this is more a feat of endurance than a sports record?

However this could mean it has slipped through the net for any collectors of mountain feats, so we are delighted to bring it to your attention.

And I do find it fun that Sir Edmund P. Hillary is described not as an explorer but as a New Zealand beekeeper. Did he follow a bee and just happen to be up on Everest? It does seem a curious thing to put down when they could have put intrepid explorer, or even mountaineer. 

By the way, footballers Stanley Matthews and Billy Wright, boxer Joe Louis, cricketer Don Bradman, and runners and very recent record breakers Chris Chataway and Roger Bannister also appear in this set, issued with "Junior Service" sweet cigarettes.