The cunning code word here was a bit of a teaser, for it was another golf club, a "mashie" - like you can mash-ie potatoes. Dreadful, I know, but I bet you at least smiled - hope so anyway.
Most places will just tell you that a mashie is a number five iron, but it did have a specific purpose of lofting the ball into the air.
This card is one of my favourite sets, and it is also propaganda in many ways. The obvious one was to encourage women to take up the jobs vacated by the men who were going off to war - and by 1916 it was already very evident that there would be a shortage in the labour force for some years due to the number of casualties and deaths. However it also must have suggested to many women, especially those who had been inspired by the Suffragettes, that they may be allowed to experience a life that they would never have been.
Some of the jobs on these cards are simple ones, like on our card, which even says that women in country areas would have always helped in the fields, but not town ones. However there are thrilling ones too, motor and ambulance driving, bus or tram conductor, guard on a railway train. Now though women had driven cars since 1897, the first woman bus conductor stepped aboard in November 1915. This was in London, but it was almost certainly inspired by Glasgow`s decision, earlier in the same year, to hire female tram drivers.
Sadly Carreras was not given a reference book all their own - and our World Tobacco Issues Index has just a brief description, namely "WOMEN ON WAR WORK. Sm. Nd. (50)"