Morning Foods Ltd issued this set with Mornflake Oats, a brand which dates from the Second World War, being launched in 1941. However the family behind the brand have a much longer story, since 1675, and it still remains in family hands. You can read more about them at their website mornflake.com - and they are not only still at the same address as shown on this card, but they moved there just before the brand was launched.
You can find our set with blue backed cards but these are thought to be printers material that escaped, or were helped. There is only one code above because our original British Trade Indexes are a bit confusing. The set is first listed in part two as MON-9, but part two says that was out of order, it was inserted above I & R Morley Limited`s MOW-1 and it should have been below it as MOPW-9, . I am not sure that helped, but in part four it sorts it out by giving our set the code of MOWD-9.
Our subject is the Golden Arrow, which was introduced in 1926. It was actually a boat train, going to London, then Dover, where the first class only passengers boarded a ferry to take them to Calais in France where they joined the French equivalent, La Fleche D`Or (which is French for the Golden Arrow, though literally it is the arrow of gold). Originally the two trains were operated by the Southern Railway and Les Chemins de fer du Nord (which is French for Northern Railways, for it travelled the North of France. It stopped for the duration of the Second World War, and started up in 1946, though they started with the original carriages. Later it would be operated by British Railways and the SCNF.
This set is another "alike" series, hence the HX70 and the D448 references. It was also issued by Amalgamated Tobacco in 1959 (A495-680 : A46-53) and Barratt Confectionery in either 1961 or 1963 (BAR-890 : BAR-114)