Card of the Day - 2022-10-23

Pattrieouex "Holiday Haunts by the Sea"
Senior Service / Pattreiouex [tobacco : UK] "Holiday Haunts by the Sea" (August 1939) 27/48 - P246-705 : P18-70

Here we had our second clue to this week`s theme. This was simply included because of the title, "Holiday HAUNTS by the Sea".

Now the two main meaning of haunts are interesting - to visit somewhere frequently whilst you are alive - and to manifest your spectral form at a place after you have departed. However this seems to make becoming a ghost far less scary, and turn them simply into people who did not get the message that they could no longer go to the place they so loved, or who simply ignored the message and kept going.

I know that this is a bit of a childishly romantic vision, but I would rather like to think that it is true. 

The unusual thing abut this card is the issuer - which is not there, it simply says "Senior Service". There is a reason for this because Pattrieouex no longer existed except in name, having been bought out by E. Robinson in 1934 and them being acquired by Gallaher in 1937. Presumably this was issued after that event, hence the missing identity. Does anyone know a month when Gallaher bought Robinson? 

These cards are medium size, and measure 76-77 x 51-52 m/m, and there were two printings at least, because there are differences if you know where to look - the first is the size of the caption panel, presumably on the front,  and the second is the depth of the framelines around the reverse text. However many sets are mixed. This is not a detriment, because although in dealers catalogues it often mentions the two printings, the set is not sold as two versions, just as a basic set. However purists might be interested to look through their sets and compare to see whether they have more of one than another.