Card of the Day - 2023-03-27

mister softee do you know
Mister Softee [trade : ice cream : UK] "Did You Know" (1976) /12 - MJZ-13 : HX-166.2 : Db.455

I am certain I have used this set before, because it is one of my favourites, but cannot find it. Anyway we are showing it as an illustration of "April Showers" - as in "Though April showers may come your way, They bring the flowers that bloom in May". This song was unbelievably first sung in 1921, by Al Jolson, in a Broadway musical called "Bombo" that also included the songs "Toot Toot Tootsie Goodbye" and "California Here I Come". And Al Jolson was also the first to sing it on screen, five years later, in a film called "A Plantation Act" which runs for just ten minutes and includes three songs!

This set appears in our British Trade Index book three, as

  • Did You Know ? 76 x 77. (12). See Db.455 ...MJZ-13

The Db.455 takes us to the back of the book, where it is revealed that this is not the only version of this set. The entry actually reads : 

  • Db.455.   DID YOU KNOW ?. Unnd. (12)

                    Lyons Set LYO-62,  Mister Softee Set MJZ-13,  Tonibell Set TNA-14

                           1. Belisha Beacons ...
                           2. Bicycles ...
                           3. Cameras ...
                           4. Clocks ...
                           5. Lighting ...
    ​​​​​​​                       6. Money  ...
    ​​​​​​​                       7. Pens ...
    ​​​​​​​                       8. Pillar Boxes ...
    ​​​​​​​                       9. Spectacles ...
    ​​​​​​​                     10. Telephones ...
    ​​​​​​​                     11. Umbrellas ...
    ​​​​​​​                     12. Zip Fasteners .

However it is not in our updated British Trade Index, simply because that book closes at 1970.