Card of the Day - 2023-04-27

Pattrieouex Britain from the Air
J. A. Pattrieouex [tobacco : UK] “Britain From The Air” (1939) 46/48 – P246-675 : P18-63

This is another view of the Stadium, which is no longer just a part of the Wembley Exhibition, most of which was either dismantled and shipped off to other exhibitions, or sold off at a grand auction. 

This card does mention the Exhibition, and also that it is now used for Rugby, Greyhound (from December 1927), and Speedway racing (from May 1929), as well as telling us that the Empire Swimming Pool has been added, (that was built for the 1934 British Empire Games, and last used for the 1948 Olympics) and the accommodation enlarged  (probably for the same reason -  for these British Empire Games, the forerunner of the Commonwealth Games, saw five hundred athletes taking part in sixty-eight events).

Oddly I cannot find anything about the Rugby League Cup Final. Maybe they mean the Rugby Challenge Cup? That started in 1896 and the first final held at Wembley was in 1929, Wigan v Dewsbury. Wigan won 13-2 

This photo is not of a football or a rugby match, it was taken during the 1937 Festival of Youth. Which seems a while ago, as the card was not issued until 1939.

Our original World Tobacco Issues Index lists this under section 3. That covers the 1930s Photographic Series. This set is described as: "Britain From The Air. Md. (48) “Senior Service” brand issue. Two printings."

The updated version adds a bit more about these different printings. They involve either the size of the card, or the caption panel, or the depth of the framelines. This seems rather vague, so if there is a specialist who can show us rather than describe them I would be most grateful. Thanks in advance.