This set is quite a scarce one, maybe because the cards were printed on the packets, just like our earlier Lipton`s set. It comprises 24 cards, all yachts, and they were a selection of the vessels that fought for the Americas Cup, starting in 1851 with No.1 ( America), and ending in 1983, the year of issue, with No.24 (Australia II), which was the first ever Australian winner.
Card 3 shows the actual cup, which started out being called The Hundred Guinea Cup. This was the prize for a race, organised by the Royal Yacht Squadron of Great Britain, right around the circumference of the Isle of Wight. The winner was the schooner on card No.1, The America, which had come from New York, and in her honour the cup started to be referred to as "America`s Cup". And for some reason the name stuck fast.
Each card ought to measure 60 x 50 m/m but note the black border as this is sometimes removed, often quite innocently because when they were first cut off the packaging that particular collector thought the cards looked better without it.
I managed to accidentally find this set in our Australian and New Zealand Index, part two, RB.33, published in 1993. So it now has a card code. It also now has a proper standardized title, though the cards were not titled in themselves. And the listing in that book is :
America`s Cup Heritage (A) 60 x 50.
Package designs "The America`s Cup" at no.3, other numbers yacht contestants. Nd. (24)
Now our card is The Shamrock, Lipton`s own vessel, which you can also see on other cards -
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Carreras "Notable Ships" ( 25/25)
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Lambert & Butler "International Yachts since 1871" (1902)18/20
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Ogden's Cigarettes "Yachts & Motor Boats" (1930) 38/50 and 39/50
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Godfrey Phillips "Speed Champions" (1930), 25/30
and if you know of others do tell us!