Card of the Day - 2023-09-16

cadet sweets footballers
Cadet Sweets [trade : confectionery : UK] "Footballers" (1958-59) 32/50 - CAD-600 : CAF-10.2

This was chosen because our featured footballer, Brian Howard Clough, OBE, is one of only four managers to have topped the English Football Association League with more than one club, and those were Nottingham Forest and Derby County. And Derby`s County is Derbyshire. Not only that, but this 1971/72 win was Derby County`s first First Division title since they were founded in 1884.  

Now though there are two "Footballers" sets listed in our original British Trade Index part II, I originally wrote that neither were ours, because they were issued in 1957 and 1958. But then the set did not appear in part III. 

The answer to this quandary was in the updated British Trade Index, where the two sets are listed as "Footballers 1956-57" and "Footballers 1958-59".  So I have gone back up and reclaimed the original book all over again. 

That says : 

FOOTBALLERS . Sm. Nd. 
2. 1958 issue.. (50). Size 61 x 31. Panel with series title (a) 19 (b) 28 m/m long.

Now moving to the updated version, the description is : 

FOOTBALLERS. 1958-59. Nd. (50) 61 x 31. Panel with series title a) 19 mm, b) 28 mm long. Set found with inverted fronts, and text differences, see HC-30. Note that cards from an additional set have been seen, in the same format and same players, but with text revised to refer to 1960. 

Now this is very intriguing, because a third set of these cards are not listed anywhere, and as the ones found relate to 1960 it is not simply that they have been saved to go in the next section of the updated British Trade Index, which covers cards issued after 1970. Also there is no idea of how many cards in that printing have been discovered, but obviously at least two. So if you have any which come from the 1960 revision printing, please do let us know. 

By the way HC-30 tells us of the text changes, plus the cards which have so far been found with the picture inverted, shown as (inv), though I always think impossible to spot, way easier to say the text was inverted. Or maybe that is my strange brain. Anyway the changes are : 

5. a) Allchurch - Swansea and Wales - b) Newcastle and Wales
7. a) text ends "side" (inv)  - b) text ends "players"
8. a) text ends "shot"  - b) text ends "side"
21. a) W. Wright - b) Billy Wright
25. a) text ends "honours" (inv) - b) text ends "game"
29. a) text ends "his country" (inv) - b) text ends "his country but not his club" - c) text ends "his country and his club"
34. a) Finney - Preston and Wales (inv)  - b) Preston and England
36. a) text ends "honours" (inv) - b) text ends "scores" - c) text ends "man"
37. a) text ends "Caps" (inv) - b) text ends "Daniels"
40. a) Bowen - Arsenal and Wales  - b) Northampton and Wales
41. a) Charles - Swansea and Wales  - b) Arsenal and Wales
45. a) text ends "season"  - b) text ends "portrait"
49. a) text ends "showing" (inv) - b) text ends "club man"

There is something strange about Cadet Sweets, who were based in Slough - and that is that they also issued cards under the name of "CS Ltd" - those sets were "Footballers and Club Colours" (set of 50 cards), "Record Holders of the World" (first series of 25 cards, 1956), and "Ships Through The Ages" (first and second series, each of 25 cards). You will also find cards that say "Cadet Sweet Cigarettes - Paramount for Sweets"; three sets, "Fifty Years of Flying" (1953), "Motor Cars" (1954), and "Railways of the World", but they are listed under the issuer name of Paramount Laboratories Ltd. London W.C.2 and Slough. However this was the same firm, and it also used the names "Paramount Sweets", and "Paramount Laboratories Ltd." In fact "Railways of the World", issued in 1956, was branded in three different ways, for Cadet, Paramount Laboratories, and Paramount Sweets. And in our updated British Trade Index if you look at "Paramount Sweets" there is a link saying "see Cadet".