Card of the Day - 2023-10-12

Gallaher Beautiful Scotland
Gallaher Ltd. [tobacco : UK] "Beautiful Scotland" (1939) - /48 - G075-540 : G12-74 : H.564.1

Here we have a remote village in the Highlands of Scotland.

Now this card has several links with the porridge story, and not least the fact that every year a competition, called the Golden Spurtle, takes place at Carrbridge, within those Scottish Highlands. And a Spurtle is a kind of wooden magic wand, used to stir porridge since the fifteenth century. 

Another link is that Scotland invented the oaty flapjack, though in a rather odd way. For farmers would sit down to their porridge, and almost certainly get called away on some animal emergency before they had finished. So what they used to do was pour the uneaten part of their porridge into a drawer in the kitchen and then when it was cold they would cut it into slices and take it, cold, to the fields, as a little snack. 

No early card code, simply because the sets were listed in alphabetical order in the original Gallaher reference book, not numbered. However the text makes up for that! It reads : 

1939. 48. BEAUTIFUL SCOTLAND (titled series). Size 2 1/16" x 3" (approx.) Numbered 1-48. REAL PHOTOGRAPHS. Fronts, toned black and white, glossy finish, white margins and titles inset. Backs, printed in black, with descriptions and "Gallaher Ltd., Virginia House, London & Belfast." (Similar to Pattreiouex.) Produced by Lilywhite Ltd., Brighouse, Yorks. 

In our World Tobacco Issues Indexes the listing is shortened to : "BEAUTIFUL SCOTLAND. Md. Black and white photos. Nd. (48). See H.564.1". But as H.564-1 leads us to the other issuer, lets look at their version, though the connection between the two needs explaining first - which is that the control of the Pattreiouex business passed to E. Robinson & Sons in 1934, and to Gallaher, very quickly after, in 1937. No early reference book was solely devoted to the issues of J. A. Pattreiouex so the first listing of this set appears in our original World Tobacco Issues Index under card code P18-61; and that is : 

BEAUTIFUL SCOTLAND. See H.564.1

A. Small. (28). 
B. Medium. (48). "Senior Service" brand issue. Two printings. 

Now the header of section 3, devoted to the 1930s Photographic Issues, tells us that all cards in this group were "Issued 1930-39. Small size 63-65 x 38-39, medium 76-77 x 51-52 m/m, unless stated. All black and white glossy photos, and numbered. Medium size series marked "two printings" are found in slightly different sizes, usually differing in size of caption panel and depth of framelines on back."

The listing text is repeated in our updated World Tobacco Issues Index, under a new card code of P246-665, but the header is slightly different, the piece directly after the measurements now reading "unless stated. All numbered black and white glossy photos, sometimes ageing to shades of sepia." It then continues with "Medium size series . . ." as before.