Now the clue here is for the leading man, Michael J. Fox, whose character was Marty McFly. So here we have a Scottish river, on a Scottish card, and many Scottish surnames include either Mc or Mac - and then a fishing fly, being used as bait, which could conceivably be called a McFly.
Puns are such fun.
These cards are attractive despite the subject. Each card is also topographical, because the picture is of a named region and body of water and then the bait is inset as a small picture, whether that be a fly, as in our case, or live bait.
Now our World Tobacco Issues Indexes simply read: "ANGLING. Sm. Nd. (25). See RB.21/449.B" but the addition of that RB.21 code is very interesting, because that is, of course, the British American Tobacco Booklet.
The text in there, filed under "Section XVI - Other English Language Issues" is :
449. ANGLING. Small cards, size 68 x 36 m/m. Front in colour. Back in grey, with descriptive text. Numbered series of 25.
A. Anonymous issue, with letterpress on back.
B. Faulkner Home Issue
C. Mitchell Home Issue
Now we never issued a specific Mitchell reference book - though one was planned. But now we have read this we can nip along to RB.1, devoted to the issues of W. & F. Faulkner, and read the description for their version of this same set, which is :
1929. 25. ANGLING (titled series). Size "A" (Standard). Numbered 1-25. Fronts, printed by four colour letterpress, half-tone screen blocks. Illustrations of "fly" inset. Backs printed in grey-black, with descriptions, and numbered. Printed by Mardon, Son & Hall. Also issued by Mitchell.
Now the immediate thing that I notice there is that it says "Illustrations of "fly" inset", but a look at the entire set shows that the insets are not all artificial flies, there is live bait as well. And in fact only eight, to my reckoning, are flies. And that tells us that when this set was inspected to add to the reference book it was not a set at all, but instead just a few odds, all of which, quite coincidentally, showed flies.
So if anyone has this anonymous issue I would be interested to hear from you, with respect to whether the back is the same framework, and what it says in the box where the other two issuers insert their name.