I am very fond of rainbows. They have many facets and connections, just one of which is that the constituent parts cannot exist on their own, so they have to work together and tolerate each other`s little idiosyncrasies. They also say hey come on don`t be sad its raining for there is brightness too, and colour, and beauty.
Regent were quite important in the story of petrol, and touched on many other companies. Foremost of these was Trinidad Lease-holds Ltd, which, despite the name was a British Company which had Caribbean connections, including a refinery. I am not sure when they were founded but they did not have selling rights in the UK until 1930, when they bought out the distribution arm of Burt, Boulton and Haywood. During the Second World War petrol was rationed and control passed to a central board, which was called The Pool. This lasted until 1948, at which time they joined up with what eventually became CalTex and started a new company called the Regent Oil Company. In the mid 1950s Regent was bought out by Texaco, under whose ownership a huge refinery was built in the United Kingdom, in Pembrokeshire. That was in 1964. Texaco then merged with Chevron in the year 2000.
This set is quite hard to come by but it was not their only foray into advertising as they also issued pin badges, I have had several of those, but all have long sold.
Our British Trade Index part II catalogues this set as :
Regent (Petrol, Oil)
Cards issued 1964.Do You Know. Md. 91 x 48. Nd. (25)
It remains the same, except for the card code, in our updated version