This clue referred to Mr. Paul Whitehead Sturrock, on the right hand side as viewed, because though he was born in Ellon, Aberdeenshire, he grew up in Pitlochry, where he attended local schools and first played football.
Unusually for these days, he spent his whole playing career with a single team, Dundee United, though he also represented his country, Scotland, in a score of matches and two World Cups. He then went on to become a manager and coach
This set appears to only be catalogued in our original British Trade Index part III, under the first section, for "Series with backs in English only". Now the first of those sections deals with plastic game cards, or scratchies, which seem to be the way that Panini entered the British market. This is followed by the more conventional thin card stickers, the first sporting related set of which was "Football 78". There is, however, not much detail there, and most of the sets are described as ours :
Football 85. 74 x 49. Nd. (529) ... PAP-21
The sizes vary though, 65-76 m/m x 41-52 m/m, as do the number in the set, which at the lowest is 514 (1986) and at the highest 584 (1979).
You will find a checklist of the entire set at The Football Cartophilic Info Exchange / Panini 85. This is the main page but there are also sundry corrections, and details of a Norwegian version that can be discovered off the Index/Panini.
Now on the back of the original album (which cost 20p) it cites "Minicards Ltd. 118-120 Goswell Road, London EC1V 7QD" as being the distributor for the United Kingdom and Eire. This was also where you wrote when you were down to needing your last fifty stickers or less.
The packets (and the albums) were sold in shops, and we know that the packets, or five stickers, cost 10p - because it tells us so on the inside of the front cover of that album.