Progress is definitely being made and this week I managed a new Card of the Day every day, at more or less the right time too. And I am delighted to announce I fathomed out how to add the framelines; it's a much longer process than it used to be but I am certain to find a better way in the near future.
Not much time to update the rest of the site, but the next target is to return to the index and gallery, if for no other reason than it will tell me which cards I have featured before so I can look for new ones.
Anyway let's look forward and see what we can join in with over the next seven days. And do tell us if we mention a theme that you are taking part in, or that you collect.... The contact e-mail, as always, is webmaster@card-world.co.uk

American Tobacco Company 'Hassan' brand [tobacco: OS : USA] "Cowboy Series" (????) Un/49 - A565-074 : A54-36 : ABC/T53 : USA/53
On the fourth Saturday of July every year it is the National Day of the Cowboy, but, of course, because I am your web-slinger, I have gone for a female, proving her worth not by cooking and sewing, but by being out there with the guys, on horseback.
But lets start with an amazing story because there is an alternative set of these cards, issued by Weber Bakery, but it was issued as a set of fifty, whereas our set has just forty-nine cards. The reason behind this is that the missing card is "An Exciting Game" and it shows one cowboy shooting another after a game of cards, something deemed unsuitable by the American Tobacco Company so they left it out. However other pictures of shooting got through and were used by American Tobacco, including one card where a cowboy has shot a Native American off his horse and probably killed him. But if they really objected to the playing card scene, why not just commission another card to replace it?
There are few real cowboys now, only their tales remain, but for many years they were one of the most popular film genres, but without ever featuring the hard work that they had to do just to barely survive, their frequent injuries, and their often premature deaths. There is, however, something romantic about the idea of being alone in a wilderness with a trusty horse as your only companion, someone who will save you from almost any eventuality, and beside whose shadow and warmth you can spend a restful night. That`s why all top cowboy stars were known as much for themselves as for their horses.. Probably the easiest way to see cowboys today, apart from on our cards, is on those films, there is sure to be one on somewhere, and the older they are the more authentic they are. So sit down with a sarsparilla some time today, and become immersed in their world.

SUNDAY Times / Euroflash [trade : newspapers : UK] "100 Great Cars of the World" (1989) 59/100
Ah, the Sunday drive, not so eco-friendly as it used to be before we realised what our little jaunt cost in emissions. And who, these days, can afford to fritter that petrol when we may need it for more important things?
A contradiction perhaps, but I do love to drive, and I also feel that our much loved cars should not just end up under a crusher in the junkyard. Another problem where finding a simple solution will take a lot of thought.
Anyway I am sure that a Sunday drive in the country is a particular delight to many of you, so it seems apt that today is the National Day of Motoring. If we take a sideways look at this, and think of a car to represent our nation, many would think of a Ford, the stylish Capri, the family Escort, and the groundbreaking strike at Dagenham, but Ford was American at heart.
Another, true English, firm favourite would be the Mini, which, in its modern incarnation, is so often to be seen with the Union Jack as part of its paintwork. It's definitely not so tiny as it was in the Sixties, but it still endures and many generations embrace its small but perfectly formed features. And they look even better now this card has the right back - thanks for pointing this out to me.

GUERIN Boutron [trade : chocolate : O/S - Paris, France] "Advertising card - Chef with pot" (1900?) Un/??
Today, and every 25th of July, is Culinarians Day, and that pretty much celebrates every person who cooks, at least good enough to eat a portion of what they made. Though actually the word is Latin and it does mean an excellent cook, its just that I don`t always agree that excellence is all that counts in this wide world of wonder. Maybe that`s because I only just learned to boil an egg more or less hard every time, and am getting way less mollets.
A kitchen is a strange thing. It starts off with a caveman, or more likely, a cavewoman, clearing a patch of ground beside the camp fire for the sticks on which the meat will be thrust into the fire so that they do not have to hunt for them as they go. Later on we moved it slightly inside the cave, and now we have a range of tools and accessories which are supposed to make us better cooks but sadly seem to instead make us more dependent on computerisation, which, to me, cuts out the fun of experimentation.
However a Culinarian is not only a cook. They can also be a food stylist, a food photographer, a designer of menus, and a writer, online, in books, and newspapers, attempting to both make cooking more baffling, and more understandable, depending on your favourite cookery book author. Also we honour the unsung home cooks, who attempt to instil a lifelong affection of the craft to their children and grandchildren - and hopefully never mind when eggs fall on the floor, or whatever comes out of the over is quite awfully inedible. Because that`s the best way to learn....
![S474-720b : S70-15 [tobacco : UK] John Sinclair "Champion Dogs" large (1939)](/sites/default/files/styles/large/public/2022-07/sinclair%20dogs.jpg?itok=jbK3aflT)
John Sinclair [tobacco : UK] "Champion Dogs - A Series" standard size (1938) 41/50 - S474-720.1.B: S70-15.1B
Calling all cinematic canines, or their owners, because today its National Dog Photography Day. So why not upload a photo of your dog plus a cigarette or trade card of the breed. If that sounds fun then join in by hashtagging #CartophilicCanines and add in @Card_World. This applies to Twitter and to Instagram by the way.
Photographic cards of dogs are quite plentiful, but I really like the ones which have the dog and breeder's name, so here we have our subject, and let's see what I can unearth on them as we go through the week.
I do already know that Mrs. B. Hewson, of Royston in Hertfordshire, appears in breed books for the West Highland Terrier, and that the 'Clint' bloodline produced many champions.
This set was issued in 1938, with a second series the following year. It is described in both our World Tobacco Issues Indexes under John Sinclair section No. "4. Issues 1934-39. Small size 67 x 35-37 Large 76 x 63 m/m" The description is :
CHAMPION DOGS. Black and White photos. Nd.
1. Backs "A Series of... "
A. Small (54)
B. Large (52)
2. Backs "2nd Series of ..."
A. Small (54)
B. Large (52)
By the way, we featured another card from the small size version of this first series as a card of the day for 17th August 2023.
![C874-300 : C144-2 [tobacco : UK] A. & J. Coudens "Holiday Resorts on East Anglia"(1924) 19/60](/sites/default/files/styles/large/public/2022-07/coudens.jpg?itok=9MbF2tg5)
A. & J. Coudens Ltd [tobacco : UK : 1924] "Holiday Resorts in East Anglia" 19/60 - C144-2 : C874-300
Off we go towards the East now, as today is Norfolk Day. and here is a really lovely set of standard sized black and white photographic cards. There is something else important about this set too, for it is almost certainly overlooked by our railway collector readers, who only see the title in the dealer catalogues, and not the important undertitle of "...served by the L.N.E.R."
This station was called Gorleston-On-Sea and it is one of the many that no longer exist. It was on the Great Yarmouth to Lowestoft line and it closed down in 1970, in a series of cuts, firstly freight was denied it, then it was reduced to a single platform, then it was closed, demolished and a road built on top of it. However it does still survive on picture postcards.
A. & J. Coudens Ltd were not based in Norfolk, but at 44 St. Paul's Crescent in South East London. Their most popular brands were Cymax and Monax . They did not issue many sets, and in 1946 our Directory of British Issuers reports them as already defunct.
![CED-020 : CEA-1 [trade : UK] Ce De Ltd "Coins of the World" (1956) 9/25](/sites/default/files/styles/large/public/2022-07/peru.jpg?itok=FusLYlzJ)
Ce De Ltd [trade : UK] "Coins of the World" (1956) 8/25 - CEA-1 : CED-020
Here's an extraordinary tale, especially for Peru Independence Day, which is today. To celebrate this, we are delighted to announce our latest entry in the Cartophilic Alphabet, P for Peruvian Cartophilic Society, has been uploaded.
Indeed, you read that right, there was a Cartophilic Society in Peru.
This is just the start of their story so if anyone out there collects Peruvian cards, or is a reader currently living in Peru, we welcome your assistance. We would also like to hear from you if you remember Senor Mejia-Franco, the President, or can tell us anything about their Museum of Cartophily. And most intriguingly where did the Society go to after burning so brightly?
I have not been able to find much out about Ce De Ltd of London and no address is given on the card, only the postal district of W1.
Our trade handbooks tell us at HX-6 and D252 that this set was also issued some years later by two other issuers, Amaran Tea (AMB-060 : AME-2 [trade : UK : 1961] ) and Amalgamated Tobacco "Mills" brand (A46-42 : A495-270 [tobacco: UK : 1961]

Joseph Simon [trade : cosmetics : O/S - Paris] "Exercices Sous La Pluie" / Military Exercises in the Rain (???) Un/6
Today is rain day and we really need some, so this is our cartophilic calling sign to encourage it to fall on our dry scorched land.
Rain, Rain Go Away is still a popular song for small children though the words continually change to reflect new ideas. At one time the rain was to go away and come on Mother's washing day, presumably so the small child wasn't called on to help with what can be a very boring task. However this rhyme actually is nothing to do with washing, or children, it dates from at least the seventeenth century, and there is also a notion that it is about the Spanish Armada, which, caught out by rain, ran for home - mother, in this context, meaning Queen Elizabeth I, mother of our land at the time of the thwarted invasion. And one very early version, with verses long abandoned, even includes a reference to Spain....
This card, ostensibly by "Poudre de Riz Simon", is also another version - of a Liebig set, issued in 1875, and today known as "Exercice sous La Pluie", or F.79 / S.72. Note the man in the white coat at the very left hand of the picture, who is shown here sheltering beneath a white jar labelled for "Creme Simon" - but who, in the Liebig version, holds a jar labelled for their product. Some other issuers also replaced the Liebig name with their products, whilst some just have a plain white jar, which must have been the way it was originally printed. The words at the bottom, on both versions, are : "Le premier dit : On barbotte - Les second dit : C`est qu`il pleut" - which translates to "The first one says: "We're splashing around." The second one says": "It's because it's raining."
Joseph Simon actually produced face cream, hand cream, soap, and rice powder. to name but a few. Rice powder is still used, it mattes oily skin, and gently removes dead and faded skin, hence making the skin look brighter. He reputedly invented his face creams in 1860, after being appalled by the skin of local women whose hands were rough and sore; and he went on to have premises both in Paris, (at 36 Rue de Provence and later at 59 Fauberge St.Martin), and in Lyons, (at 41 Rue de Bearn and later at 66 Rue de l`Universite).
This week's Cards of the Day...
. . . tried to keep you cool despite that dreadful blistering, and sadly burning, heat.
If you were affected by fires, my thoughts are with you.
It should not be so, but sometimes it takes a wake up call to make those in command give more thought to really stopping global warming, not just promising they might, one day; and also to encourage all of us to find small ways to slow down its all consuming progress towards planetary annihilation.
Saturday, 16th July 2022
Here we have Paul Mariner, former Plymouth, Arsenal, Portsmouth, Ipswich and England striker, who scored the crucial goal that took England into the 1982 World Cup, and who was in the Ipswich 1978 FA Cup and 1981 UEFA Cup winning teams, won thirty-five England caps and scored thirteen goals for his homeland, but died aged just 68.
The single code on this card comes from our original Trade Indexes, for it is too late for the modern volume which ends at 1970.These cards do not actually say Topps on them, they say "1981 T.I.L." They are unusual because when they were issued it was as sixty-five cards each measuring 63 x 89 m/m, on which were three cards separated by perforations, and the idea was to cut them into separate narrow cards each measuring 63 x 30 m/m. There are also eight players that appear twice, but I have not worked out who they are yet
Sunday, 17th July 2022
This is our earliest card of the week - and it was issued even earlier by Allen and Ginter, four years earlier, in 1889, as small and large backlisted cards, as well as in the form of a pre-printed album.
Our American Tobacco Company cards also come in two formats, a thick card, issued in 1895, which is backlisted, telling of all the cards that can be collected, and a thin card, issued in 1900, with the `Green Net` design that we show here.Jefferson Burdick regarded the thick cards to be more valuable, but only a little, he has them worth 15 cents rather than 10 cents
As for the crab depicted, I have no idea.
Whilst researching this I did find a fun fact, and that is that several American states, and the District of Columbia, have not just state flags and state flowers but also state crustaceans - and some of them are crabs, namely California and Oregon (both having the Dungeness crab), and Maryland (with the Blue Crab). Most of the others have chosen shrimp, but the crawfish was selected by Louisiana and the lobster by Maine. And the District of Columbia really pushed the boat out and went for Hay`s Spring Amphipod, though there is a good reason for that, as it can only be found within the immediate area, and only in one spot, a branch of the Potomac River called Rock Creek.
Monday, 18th July 2022
Here we have the cuttlefish, looking rather startled. Perhaps he has just found out he is destined to end up being slowly gnawed up in a budgie cage, poor thing.
Cuttlefish are actually invertebrates, not fish. In fact if you look at them scientifically they are molluscs, and they are related to squids and octopi, which must have been what the artist of John Player`s "Fishes of the World" was thinking of when they started drawing theirs. In fact that card, which looks like it is the oldest cuttlefish card ever issued, for it dates from 1903, has a lot of things wrong, not just the picture, but the text, which tells us that "Some species grow to an enormous size, with thick body 14 feet long, arms 10 feet, and tentacles 24 feet in length, armed with large suckers Such monsters are easily capable of killing a man, or sinking a large boat". in actual fact, though, the largest of all the cuttlefish is the Giant Australian Cuttlefish (Sepia apama), which only grows to twenty inches; even with its tentacles at full stretch it only adds another nineteen.
However though the cuttlefish is part of the octopus family, it alone has what we know, after its death, as a cuttlefish, the strange spongy centre shell which acts as a flotation device. And, for such a basic creature, it is an engineering marvel, for within that hard shell are tiny chambers, each with a miniature pump that takes the water out and replaces it with gas, a lighter substance, so that the cuttlefish can rise to the surface, and then, even more magically, taking the gas out and replacing it with water, a heavier substance, when they wish to descend.
Tuesday, 19th July 2022
Hawksbill turtles live in both tropical and subtropical waters of the Atlantic, Pacific, and Indian Oceans. They roam far from home and commute between feeding sites and nesting grounds, because the female turtles nest on the beach where they were born, mostly this seems to be in Nicaragua and El Salvador. They are named after their pointed, bird-like beak, and they are one of the few animals to eat marine sponges
Human beings get in the way of this idyllic life; they steal their eggs, hunt them for meat, and are most enamoured with their shells, which are brightly coloured and which we call tortoiseshell. And we also kill them by trapping them in fishing nets.
This is a really unusual set and the pictures are wonderful, though the large size always makes for better pictures, don't you think? And that's not a mistake, by the way, for the date of issue, right down to the very day was actually recorded in the London Cigarette Card Company's "Cigarette Card News Magazine" in 1933.
The first mention of this new set in our literature is in our original Players Reference Book RB.17, where it is described as
10. 25 AQUARIUM STUDIES. Large cards. Fronts in colour. Backs in grey with descriptive texts. Home Issue. September 1932."
As usual by the time of our original World Tobacco Issues Index in 1956 this had been reduced to "Lg. Nd. (25)" - which tells you why our original checklist style books are so sought after. And our most recent World Tobacco Issues Index repeats this basic information only, but gives us a new code.
The hawksbill turtle also appears in a trade set, "Wonders of the Deep" which was issued by several tea companies, namely Wilcocks and Wilcocks of Exeter (WIA-8 : WIL-090) & Browne Bros Ltd of Southend (BRO-930 .: BRT-9) both in 1965, Northern Co-operative Society of Aberdeen (NOI-7 : NOR-310) in 1966, H.E. Empson & Son of Birmingham (EMP-210 : EMP-8) in 1967 and even Polar Products of Barbados in about 1970, which has no code as our Trade Indexes are U.K. only.
Wednesday, 20th July 2022
The pipefish is a long, narrow tube-shaped, colourful sea creature, with a flexible tail with which it can anchor itself to objects below the sea - just like the seahorse family, of which it is a member, in fact it is often unkindly referred to as a seahorse, straightened out.
The London Zoo Aquarium was first built in 1853, by Philip Henry Gosse, not just an architect but a specialist in marine life with a large collection. His design was spectacular, with huge plate glass windows giving maximum exposure to the creatures within, most of which were from his own collection. He also invented the word aquarium, taking just the front and back from the Zoo's own rather unwieldy suggestion of Aquatic Vivarium.
That building was replaced in 1923, with a grand opening by King George V and Queen Mary. This is probably what gave the idea for these cards. The design made maximum use of rather limited space, and extended down and underneath the animal enclosures.
However like its contemporary, Wembley Stadium, there was a limit to how much the concrete it was built in could endure, and in 2019 it was closed to the public for the final time. New plans are to reopen an aquatic facility of some kind elsewhere in the grounds, but there is no word on whether the vacant and crumbling aquarium will be demolished.
Thursday, 21st July 2022
Ah the flying fish - but the truth is that, despite their name, they don't really fly, they are just so streamlined and such a perfect shape that when they leap up out of the water their motion, and their long wing shaped fins, carry them forward for a short distance. Of course it is probably the fact that the fins look like wings that make them appear to be flying, because we don't expect a fish to have wings at all.
The reason why they fly is rather a sad one, for they leap upwards to escape predators attacking them from below - and when they are above the water they get spotted by birds looking for their dinner. Their wondrous gift therefore is not, for makes them doubly vulnerable.
By the way they are also known as "Flying Cod" - but that doesn't have quite the same appeal, does it!
The first representation of this curious creature comes courtesy of Duke, whose "Fishers and Fish" concentrates more on the fisher, a lady in a red outfit and a jaunty red jockey cap, perched on top of a head which is so much larger than her body that she would always be tipping forwards and landing on the floor. The fish is tiny in comparison, but its fins are outstretched as it dangles at the end of a hook on her fishing line. That was issued in 1888, and the same year Duke, making the most of its payment for the artwork, uses the identical picture as part of another set, "Fishes and Fishing", combining our lady and fish with a card of a Pompano fish and filling in the rest of the card with a sailing ship, a buoy, and what looks like a spar from a shipwreck washed ashore.
For the first Flying Fish to not dangle from a hook we have to wait another year, 1889, when Allen & Ginter issued "Fish from American Waters".
Friday, 22nd July 2022
This card is included because people think marine life is only the huge mammals that roam the open seas, but it goes right down to these little guys here, who are generally known by the single name of plankton.
The name plankton was given to them by Victor Hensen, a marine biologist, in 1887, and it is a corruption of a Greek word, "halyplankton" and it means a drifter or wanderer, not in the sense of someone who comes to town and breaks several hearts and then one morning there`s just a space in the field and not a camper. In the sense of these creatures it means that they have no active means of propulsion, they are driven hither and yon by the wind and by the currents in the water. And they are everywhere in healthy water, from the wideness of the ocean to the mouth of the estuary of any size of river, saltwater or freshwater, rivers that go to the sea, or inland lakes. And they also live in different parts of that water, some float along the top and others are right down amongst the soil in the bottom strata.
Strangely we also know that they are also found in the air, and not just because the sea spray sends them up there in inclement weather - they come from dust, and sand, and are also often seeds of land based plants, though they can be bacterial and cause viruses and diseases. And we also know that the air plankton can fall in the sea and be swept along to other countries, many miles away.
As for their size, most are less than a millimetre across, and they can only be seen through a microscope. Their main purpose was once thought to be eaten by slightly bigger fish than them who hope to get bigger, but today we know that they have a far more important role than that, for they produce oxygen through photosynthesis, they store carbon, and they recycle nutrients.
This Dutch version of the set is quite unusual, you usually see the French and German ones. The cards show sea plankton, hence the title "Het Zeeplankton" and they are :
- Diatomeeen
- Peridieeen
- Copepoden
- Globiginia en Radiolaria
- Larvaire vormen
- Weekdieren en Wormen
I hope that this week featuring some of the smaller creatures has given you an insight into the marine world. It has also given me a chance to feature several new sets which will bring a new depth to our gallery in more ways than one!
Over the weekend the plan is to see how far I can get with the index, and once that is done it only needs adding to on a weekly basis with our fourteen cards. This will then ensure that different cards are added every week, and, more exciting of all, it will also give me a list of what to look for as I glean our magazine archives for additional material to include.
So thanks for stopping by, hope you enjoyed your read, and that it gave you something to think about.
If there is a notable event coming up connected with your collection, don't be shy, just write us a short piece and send it along to us, it does not even matter if you have no scan because we will do our best. Alternatively if you want to add some facts to things in previous newsletters that's wonderful too. Remember this site is for all of us to join in with - that's why there is 'World' in Card-World....
See you all next weekend and happy collecting!