This might have at first fooled you, but this was not how to draw a lion, but a lioness - however, this fact was only revealed when the reverse of the card appeared.
So lets start with what intrigues me most, and that is who is W. Weatherby. He must have been quite important at the time, for not only was he commissioned to provide the artwork for these cards, his name appears almost at the top. However, after many searches I am none the wiser.
I did find out some interesting facts about Joseph Allen Pattreiouex though, which have been added to their home page, .
Sadly the information about this set in our World Tobacco Issues Indexes is also rather scant, just :
DRAWING MADE EASY, Sm. Nd. (30).
Now the reverse of this card presumably tells us with which brand it was issued, for they advertise "Trawler" Cigarettes. These were, unsurprisingly, "Navy Cut" Virginia Cigarettes, and you got ten cigarettes in a packet. The packet was quite amazing though, and I am waiting on a scan to show you all. One side has a seaman, in a sou-wester hat with a cigarette in his mouth, and the other side shows his trawler. I will let you know when this arrives!