A really unusual one this week, for we are going to be celebrating "Weet-Bix Day" or "Weet-Bix Wednesday". Now there is a bit of confusion and debate over the date, some give it as the third Wednesday in October, which is this week, whilst others say it is on the 23rd of October, though this is the fourth Wednesday. Anyway if you are a breakfast person there is nothing to stop you making the most of both those days.
As far as cartophily is concerned the Australian cards are "Weet-bix" and the British ones "Weetabix". However it is the same company, and our version is the younger, first sliding into British bowls in 1932.
And for all our readers on Social Media, the hashtag is #WeetBixDay"
so our clue cards this week were :
Clue one: Saturday 12th of October 2024
J. J. Schuh, Pty. Ltd [tobacco ; O/S - Melbourne, Australia] "Australian Footballers" (untitled) Un/60 - S213-050.1 : S38.1.1 : AU/48.1.A [RB.20/48.1.A]
This was quite an easy one, because it gave you Australia, where Weet-Bix was first invented, in the 1920s.
I have unearthed a fascinating website at weetbixhistory which is well worth a read.
Clue two : Sunday 13th of October 2024
Guerin-Boutron [trade : chocolate ; O/S - Paris, France] "Advertising card" (1920s) 1/1 -
This one would have been easy if you spoke French because "Le Petit Dejeuner" is the little dinner, a rather odd way of saying breakfast.
But you can tell she has milk, because she has a feline friend waiting anxiously for any spillages - or more likely trying to make her feel guilty so she shares!
and lastly, came
Clue three : Monday 14th of October 2024
Liebig [trade : meat extract : O/S - ] "Vues De Serbia" / "Views of Serbia" (1904) Un/6 - F.0800 : S.795
Another one for all the French speakers, as "ble" means wheat, and both Weet-Bix and Weetabix are made from 95% wheat, with just a little barley extract, sugar, and several vitamins and minerals.
Salt is added too though.
Curiously the fibre content varies by country, Americans and Canadians having almost 2% more fibre in their product than anywhere else.
On which note, if anyone else would like to send us any information from their collection which relates in any way to our theme of the week, or themes we have covered in the past, please do.The e-mail is webmaster@card-world.co.uk - and this is the same for any corrections, or for general cartophilic correspondence and chat.